S User

I build and manage creator partnerships from sourcing and vetting through contracts, onboarding, whitelisting, and campaign launch. At Borderless Creatives, I manage a vetted network of 70+ creators across eight countries and support client strategy across Instagram, Pinterest, TikTok, LinkedIn, and YouTube.

I've negotiated 50–100 creator contracts across flat-fee, performance-based, and usage-rights structures, achieving 10–20% fee improvements. I also manage Meta Ads Manager whitelisting and TikTok Spark Ads permissions for 50+ creator accounts, helping campaigns move from deal to paid amplification smoothly.

At Kobe Global Technologies, I administered 120+ creator agreements with 100% on-time payments, sourced 200+ creators across beauty, travel, tech, and lifestyle, and built a centralized database of 1,200+ profiles. I licensed 100+ UGC assets and used campaign data to improve reach, engagement, and conversion.

I'm also a creator coach and educator who has coached 100+ creators through sessions and workshops, authored a UGC Creator Business Guide, and develops practical training in creator entrepreneurship, personal branding, and digital positioning. My community marketing work includes rebuilding Maggie's Toronto's digital presence after a fire, reaching 113K accounts in one month and growing monthly reach by 1,182% without paid budget.