At Situation Research and Insight Ltd, I translated sales criteria into SQL campaign sizing and supported quoting and campaign setup for the lead generation team. I advised on volume, lead quality, and pricing, and built campaigns once opportunities were booked.
From 2022, I built an Excel toolkit that cut some repetitive tasks from around 40 minutes to a few seconds. I also created a questionnaire-style cost-per-lead pricing tool that senior leadership adopted.
Later, I built Looker dashboards, reconciled invoices against Salesforce targets and delivered-lead counts, and took over CRM data sourcing, standardisation, and upload. I trained an international team on the tools and processes, and used French and Italian commercially to generate leads.
