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MaBe Moreira

@mabemoreira

Data Privacy Applications Engineer at BAIRESDEV – ACXIOM/KINESSO/IPG, managing consent strategy across 60+ websites with OneTrust.

Ecuador

Message

At BAIRESDEV – ACXIOM/KINESSO/IPG, I lead privacy implementations using OneTrust across global web properties. I own Cookie Consent and Privacy Notice strategy for 60+ websites and build workflows for privacy rights automation, impact assessments, and third-party risk management.

Previously, at AB INBEV - CERVECERIA NACIONAL, I developed R and Python models for purchase prediction and market behavior, supporting weekly trade and innovation decisions. My work across IBM, EDREAMS ODIGEO, and DWCONSULWARE included data science proofs of concept, automated marketing reporting, and end-to-end business intelligence solutions.

Experience

Work history, roles, and key accomplishments

Current

Data Privacy Applications Engineer

Current

BairesDev

Jul 2021 - Present (5 years 3 months)

Lead privacy implementations using OneTrust across global web properties, focusing on consent, privacy notices and automation. Own Cookie Consent and Privacy Notice strategy for 60+ websites, ensuring compliant use of tracking technologies.

OneTrust Cookie Consent Management Privacy Rights Automation PIA DPIA Third Party Risk Management Integration Dashboarding Reports Automation

Data Specialist & Data Scientist

AB InBev

Feb 2021 - Sep 2021 (7 months)

Developed ML algorithms in R and Python to propose innovation and churn-prevention initiatives. Built purchase prediction and market behavior models used in weekly trade and innovation meetings.

Machine Learning R Python ETL MySQL Oracle APIs Data Pipelines Market Intelligence

Data Scientist – Pre Sales

IBM

Sep 2018 - Jan 2021 (2 years 4 months)

Designed and implemented data science PoCs using Watson, R, Python, PySpark, SPSS and other IBM products to support deal closure. Analyzed client data to identify patterns and trends, shaping solution proposals.

Data Science R Python PySpark SPSS IBM Watson BigQuery MySQL Oracle Cognos ETL Reporting

Data Scientist – SEM, Marketing

eDreams ODIGEO

Jan 2018 - May 2018 (4 months)

Centralized SEM KPIs from multiple sources into a single dashboard used by the whole department. Built ETL processes in R to integrate data from BigQuery, MySQL, Oracle, APIs and flat files.

SEM ETL R BigQuery MySQL Oracle APIs Dashboarding Automation Monitoring

Business Intelligence Consultant

DWConsulware

Apr 2015 - Sep 2017 (2 years 5 months)

Delivered end-to-end BI solutions for clients in oil & gas, retail, insurance and pharmaceutical industries. Designed and implemented ETL processes and data warehouses using SQL, Pentaho and Microsoft BI services.