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lutianaretnow User

@lutianaretnowuser

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Experienced digital marketer with a focus on brand communication.

Indonesia

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What I'm looking for

I am looking for a dynamic role that allows me to leverage my marketing skills while fostering creativity and collaboration within a forward-thinking team.

As a dedicated digital marketer with a strong background in communications, I have been actively contributing to the industry since graduating from Universitas Paramadina in 2013. My journey has equipped me with a diverse skill set, particularly in public relations, social media management, and event coordination. I thrive on creating engaging content that resonates with target audiences and enhances brand visibility.

In my recent role as a Digital Marketer Lead at Institut Amithya, I successfully crafted compelling social media strategies and managed marketing communications that significantly boosted brand awareness. My experience as a Project Manager at PT. Cerita Garam Kreasi further honed my abilities in overseeing project execution, ensuring timely delivery, and maintaining client satisfaction. I am passionate about leveraging my expertise to drive impactful marketing initiatives.

Experience

Work history, roles, and key accomplishments

Current

Project Manager

Current

R Project

May 2025 - Present (2 months)

Managed various projects as a self-employed professional. Oversaw project lifecycles from initiation to completion.

Project Management Freelance Work Client Management Project Coordination Strategic Planning

Current

Content Creation & Social Media Specialist

Current

Hello dr. Siska

May 2024 - Present (1 year 2 months)

Created compelling content and managed social media presence. Developed strategies to increase online engagement.

Content Creation Social Media Management Digital Strategy Online Engagement Copywriting

Project Manager

PT. Cerita Garam Kreasi

Jun 2024 - May 2025 (11 months)

Oversaw the planning, coordination, and execution of creative shoots. Ensured projects were delivered on time, within budget, and met client expectations.

Project Management Coordination Budget Management Client Relations Creative Direction

Marketing/Brand Activation

PT. Alaskair Maspion Indonesia

Sep 2018 - Feb 2021 (2 years 5 months)

Crafted engaging social media content suitable for targeted audiences. Managed digital and social media campaigns.

Digital Marketing Audience Targeting Copywriting

Digital Marketer Lead & Marketing Communication

Institut Amithya

Mar 2021 - Jul 2024 (3 years 4 months)

Composed relevant content and concepts for social media. Handled event planning and concept creation.

Content Creation Social Media Marketing Event Management Public Relations

Public & Media Relations

PT. DBL Indonesia

Mar 2016 - Dec 2018 (2 years 9 months)

Created and delivered messages to the mass through youth sports events. Managed public and media relations.

Public Relations Media Relations Event Management Communications Strategy Youth Engagement

Marketing Communication Coordinator

Hotel Ayola Lalisa Surabaya

Mar 2018 - Sep 2018 (6 months)

Promoted awareness of brand image both internally and externally. Coordinated marketing communication efforts.

Brand Awareness Brand Communications Public Relations Event Promotion Stakeholder Engagement

Education

Degrees, certifications, and relevant coursework

Universitas Paramadina

Bachelor of Arts, Communications Study

2009 - 2013

Majored in Public Relations within the Communications Study program. Gained foundational knowledge and skills in various aspects of communication, preparing for a career in the industry.