At JTI Armenia, I manage end-to-end consumer and trade activation projects that support brand awareness, product launches, and volume growth.
I lead campaigns with budgets from $30K to $150K, coordinating logistics, procurement, promotional materials, incentives, reporting, and performance analysis to improve future activations.
I manage a 15-member SPIC activation team across Armenia and deliver large-scale consumer events for up to 400 participants. I work closely with Sales, Legal, Procurement, Finance, and agency partners to bring premium brand experiences to life.
Previously, I coordinated employee experience initiatives and office operations at JTI Armenia and Super Annotate, covering internal events, vendor management, travel, procurement, budgeting, and HR processes. I was recognized as an Inspirer of 2023 in the JTI Inspire Awards program.
