Chaterine Gunawan

I’m a Marketing Supervisor and content creator focused on turning brand goals into content people actually engage with. I manage social media marketing across Instagram and TikTok, coordinate KOL/influencer collaborations, and plan offline campaigns—from store openings to festive promotions.

In my prior Digital Marketing Executive role, I operated multiple social platforms, including Instagram, Facebook, TikTok, and Threads, and built marketing strategies for the Indonesian market. I grew TikTok followers from 52 to 10K+ organically, reached 240K+ total video views, and increased Instagram followers from 200 to 20K—while creating 50+ TikTok and Reels videos, including viral posts.

I also bring strong copy and creative support through experience as a Regional Junior Copywriter. I wrote and localized copy for social media, website, app, email, and ads across Southeast Asia with a focus on Indonesia, partnering with designers to keep campaigns aligned with brand voice and guidelines.

Earlier, I worked as a Language Expert where I strengthened skills in SEO, digital marketing, and data analysis through keyword and persona research. That foundation keeps me grounded in testing, performance reporting, and continuous optimization—so every campaign improves with each iteration.