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@octariumbima
Dynamic Digital Marketing & Social Media Specialist with analytical expertise.
I am a detail-oriented Digital Marketing & Social Media Specialist with over two years of experience in social media analysis and evaluation. My journey in digital marketing has been driven by a passion for leveraging analytical skills to enhance engagement and improve content strategies. I hold multiple certifications in digital marketing, social media marketing, and data analytics, which equip me with the knowledge to assess ad performance effectively.
In my previous roles, I have successfully analyzed and rated the relevance and quality of advertisements on platforms like Facebook, ensuring compliance with guidelines and enhancing platform effectiveness. My internship as a Social Media Analyst allowed me to conduct in-depth analyses of social media metrics, leading to optimized content strategies and improved brand marketing decisions. I am eager to apply my expertise in content optimization and market analysis to drive impactful online strategies in a dynamic work environment.
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Work history, roles, and key accomplishments
Telus International
Aug 2021 - Aug 2022 (1 year)
Analyzed and rated the relevance and quality of Facebook advertisements to enhance platform effectiveness. Reviewed and flagged inappropriate content to ensure compliance with guidelines, maintaining content integrity by identifying duplicate and fraudulent posts.
Gushcloud
Feb 2021 - May 2021 (3 months)
Conducted in-depth analysis of social media metrics to identify trends and optimize content strategies. Assessed audience engagement and compiled reports to enhance brand marketing decisions, researching social media trends to improve digital marketing efforts.
Appen
Jul 2019 - Jul 2020 (1 year)
Assessed the quality and relevance of advertisements on Facebook, providing insights for ad optimization. Categorized content based on predefined topics and evaluated image and video content to ensure compliance with advertising standards.
Degrees, certifications, and relevant coursework
Bachelor’s Degree, International Marketing
2017 - 2022
Grade: 3.50/4.00
Studied International Marketing with a focus on implementing a customer-driven approach to develop a web-based e-CRM in rural tourism. Achieved a GPA of 3.50/4.00.
Software and tools used professionally
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