Lulu Mokwena
@lulumokwena
Behavioural economics consultant driving data-led growth and measurable commercial impact.
South AfricaWhat I'm looking for
I am a behavioural economics consultant with a strong academic foundation (MSc Economics, University of Amsterdam) and a proven track record of delivering measurable commercial impact across consulting, research and entrepreneurial contexts.
I have led high-stakes client workstreams, advised senior executives, and built analytical and financial models that informed growth and optimisation strategies — including delivering recommendations that unlocked ~R6M annual revenue uplift.
My experience spans end-to-end project delivery, experimental design, and stakeholder management, complemented by hands-on entrepreneurial and editorial roles that demonstrate precision, operational execution and a commitment to rigorous, evidence-based solutions.
Experience
Work history, roles, and key accomplishments
Consultant
The Choice Architects
Jul 2025 - Present (8 months)
Led 3–5 workstreams for a major South African bank, delivering recommendations from a 2-week deep dive that unlocked ~R6M annual revenue uplift and built financial models for leadership decision-making.
Analyst
The Choice Architects
Oct 2024 - Jul 2025 (9 months)
Conducted quantitative and qualitative analysis and developed Excel-based cost-benefit and financial models to support investment cases and end-to-end project delivery.
Freelance Editor
CACTUS Global
Sep 2022 - Sep 2024 (2 years)
Delivered high-precision editing for economics and business manuscripts, maintaining a 98.75% average quality score and ensuring adherence to academic and professional publication standards.
Founder
Art From Africa
Nov 2022 - Oct 2023 (11 months)
Founded and scaled an omni-channel retail venture connecting underprivileged artists to affluent markets, overseeing business planning, branding, website development and investment procurement.
Analyst
LeMokete Consultants & Tourism
Jul 2022 - Aug 2023 (1 year 1 month)
Managed end-to-end delivery of government workshops and architected technical infrastructure and data frameworks to ensure regulatory compliance and operational excellence.
Student Consultant
Phaphama SEDI
May 2021 - Nov 2021 (6 months)
Advised a Khayelitsha-based entrepreneur on financial and growth strategies, developing a business plan that secured the Boxwood Award for excellence.
Education
Degrees, certifications, and relevant coursework
University of Amsterdam
Master of Science, Economics (Behavioural Economics & Game Theory)
Grade: 75.5%
Activities and societies: Amsterdam Economics & Business Talent Fund Scholarship
Completed an MSc in Economics with a focus on behavioural economics and game theory, graduating with a 75.5% average.
University of Cape Town
Bachelor of Commerce Honours, Economics
2020 - 2021
Activities and societies: UCT Commerce Entrance Scholarship
Completed a BCom Honours in Economics, building on undergraduate studies in economics and finance.
University of Cape Town
Bachelor of Commerce, Economics & Finance
Activities and societies: Class Representative; External League Coordinator, UCT Basketball Club; Basketball Captain, Smuts Hall Residence
Completed a Bachelor of Commerce in Economics and Finance, providing foundational training in economic analysis and financial principles.
Availability
Location
South AfricaAuthorized to work in
Job categories
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