Open to opportunities

Lu Llano

@lullano

Commercial & Product Marketing leader driving beauty innovation, go-to-market delivery, and profitable portfolio growth.

United Kingdom

Message

What I'm looking for

I seek senior commercial/product marketing roles in beauty where I can lead NPD, shape go-to-market strategy, drive P&L growth, and collaborate cross-functionally in a consumer-led, data-driven environment.

I am a dynamic, insight-led Commercial & Product Marketing leader with extensive international experience across beauty, haircare, skincare, fragrance and bodycare categories. I combine commercial rigor with consumer-led innovation to shape product vision and claims strategy for luxury, private label and global portfolios.

I've led cross-functional collaboration between R&D, Marketing, Insights, Regulatory, Supply and Operations to deliver profitable, consumer-driven innovation and operational improvements that reduce lead-times and enhance market readiness. I take P&L ownership, lead portfolio rationalization and use market intelligence to prioritize innovation opportunities.

Key achievements include delivering a 60% sales uplift post-global brand relaunch, reducing unit and operational costs by 15% while elevating margins, and building inventory and margin recovery strategies for slow-moving stock. I have executed large-scale NPD programs, claim substantiation frameworks and launch forecasting across EU, UK and global channels.

I am passionate about beauty,

and data-driven decision making, and I focus on crafting compelling value propositions and sustainable packaging roadmaps that resonate across diverse markets and channels.

Experience

Work history, roles, and key accomplishments

Current

Head of Commercial

Current

Amirose London

Jan 2025 - Present (11 months)

Lead cross-functional commercial, R&D and regulatory teams to align NPD with feasibility, compliance and long-term profitability; implemented operational process improvements and built inventory & margin recovery strategies for aged stock.

NPD Go To Market Regulatory Compliance Forecasting Product Claims Process Improvement

Senior Commercial Manager

THG Labs

Jan 2024 - Jan 2025 (1 year)

Led global category strategy for own brands and luxury private labels, defined claims and substantiation needs, and reduced unit and operational costs by 15% while improving margin profile and launch viability.

Packaging Roadmap Project Management

Commercial Manager

THG Labs

Jan 2022 - Jan 2023 (1 year)

Owned end-to-end NPD cycles for skincare, bodycare and haircare, delivered shopper-testing informed propositions and drove P&L growth through portfolio decisions and market adaptations.

NPD Market Sizing P&L management

Senior Product Manager

THG Labs / A&A

Jan 2020 - Jan 2022 (2 years)

Executed a global brand relaunch and site transfer that achieved a 60% sales uplift in year one; led cross-functional development and defined future innovation roadmaps using trend forecasting and consumer insight.

Relaunches Site Transfers Consumer Insights Claims Development

Product Manager

The Labs / A&A

Jan 2019 - Jan 2020 (1 year)

Delivered 400+ SKU color launches with regulatory governance, collaborated with international manufacturers for technical scale-up, and contributed to five-year innovation roadmaps for emerging markets and digital channels.

Regulatory Scaling Roadmapping Product Development

Product and Brand Manager

A&A

Jan 2017 - Jan 2019 (2 years)

Re-developed brand identity and communications for Ameliorate Skincare, delivering 100% brand growth via digital and social amplification and managing retailer partnerships and commercial plans.

Brand Strategy Digital Marketing Campaign Development Merchandising Content Strategy Commercial Plans Social Media

Brand Manager

Nailberry

Jan 2017 - Dec 2017 (11 months)

Managed daily brand operations, developed social strategy and retail relationships, and supported product development and e-commerce/wholesale fulfillment.

Brand Management Product Development Social Media PR Operational Management Content Planning

Education

Degrees, certifications, and relevant coursework

Universidad Janette Klein

Bachelor of Arts & Business, Fashion Design & Advertising

Completed a Bachelor of Arts & Business specializing in Fashion Design & Advertising, combining creative design principles with commercial and advertising studies.