Luiz Fernando de Carvalho Botega

Owned product alignment, quality and delivery for a multidisciplinary team of designers and researchers serving global clients. Redesigned mobile and internet banking for 20M+ clients, defining roadmap and requirements with SVP, Business POs and Engineering, and launching a new Design System that standardized hundreds of screens across user flows.

Lectures Innovation and Service Design at Master's in Design Management.

Owned vision, roadmap, requirements, and continuous improvement for a digital sales and onboarding funnel serving 100k+ clients, directing a cross-functional delivery team to ensure alignment between design and engineering. Built the digital transformation strategy and value propositions for a 100k+ employee Forbes 500 company.

Ran discovery through benchmark, trends analysis, and customer research with hundreds of people across a 180-store retail network. Built the Digital Operating Model for one of Brazil's largest logistics companies.

Scoped and shipped AI/ML products from features' requirements to UI and dev. Ensured the delivery of data-driven value in B2B SaaS contexts through data analysis & science.

PhD in Design Engineering from the Federal University of Santa Catarina, completed in 2022.

Master's degree in Design Engineering from the Federal University of Santa Catarina, completed in 2016.

Specialization in User-Centred Design from Positivo University, completed in 2015.