Thaês Rosa
@thasrosa
Product Designer crafting user-centered, AI-ready experiences through research-led UX and scalable UI systems.
What I'm looking for
I’m a Product Designer with end-to-end digital product design experience, combining user research, interaction design, and UI excellence to deliver scalable, user-centered solutions. I’ve led discovery and validation for AI-driven digital products, translating product vision into iterative releases.
I thrive in agile squads with Product Owners, engineers, and data teams. Using Jira and Scrum methodologies, I conduct usability testing and research synthesis, turning insights into design improvements that increase usability and engagement.
I also bring strong UX fundamentals from government and startup work—mapping user journeys, simplifying complex workflows, and designing user flows, wireframes, and high-fidelity interfaces in Figma. I’ve contributed to scalable design systems and supported better accessibility and navigation through user-centered design principles and iterative product design cycles.
Experience
Work history, roles, and key accomplishments
Digital Product Designer
Uol - Universo Online
Jan 2025 - Present (1 year 4 months)
Led product discovery and UX research for AI-driven digital products, including user research, concept validation, and usability testing to inform strategy and prioritization. Designed end-to-end user experiences in Figma and collaborated with agile squads using Jira and Scrum to deliver iterative releases.
UX/UX Designer
São Paulo City Hall
Jan 2024 - Jan 2024 (0 months)
Conducted UX research and usability analysis to improve a digital platform for urban planning and city management operations. Designed user journeys and task flows in Figma, identified usability bottlenecks, and proposed design improvements with stakeholders and technical teams.
UX/UI Designer
Smiller Startup
Jan 2023 - Jan 2024 (1 year)
Designed mobile and desktop interfaces for a healthcare platform used by dental professionals, creating wireframes and prototypes in Figma and Flutterflow. Improved navigation and accessibility, supported iterative Agile/Scrum design cycles, and contributed to interface component standardization for a scalable design system.
Customer Experience Intern
Futurebrand
Jan 2022 - Jan 2023 (1 year)
Supported customer experience and service design projects across multiple brands by analyzing digital and physical customer touchpoints. Conducted customer journey mapping and research to identify engagement opportunities, collaborating with multidisciplinary teams on experience concepts spanning digital products, branding, and service touchpoints.
Education
Degrees, certifications, and relevant coursework
University of São Paulo (USP)
Bachelor of Arts (Design), Design for Digital Products
2019 - 2024
Bachelor of Arts (Design) with a major in Design for Digital Products. Minored in Graphic Design, Interaction Design, Game Design, and User Experience & Interface Design.
University of Lisbon (UL)
Bachelor of Arts (Design), Design
2022 -
Erasmus exchange program while pursuing a BA in Design at the University of Lisbon.
Pontifical Catholic University (PUC)
Non-degree courses, Accessibility & Software Quality
2025 -
Completed non-degree coursework in Design for Person with Disabilities: Inclusion and Accessibility, and in Software Quality and Tests.
Availability
Location
Website
thaesrosa.framer.websitePortfolio
thaesrosa.framer.websiteSocial media
Job categories
Skills
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