Open to opportunities

Luis Mendoza

@luismendoza

Digital Analytics & Tracking Engineer, turning complex web/app needs into precise SDRs and reliable measurement for product decisions.

Peru

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What I'm looking for

I’m looking to own end-to-end measurement and analytics engineering for high-traffic products—partnering with engineering on SDR/data-layer specs, building robust QA automation, and turning behavioral insights into measurable growth.

I’m a Digital Analytics & Tracking Engineer designing measurement architectures and tracking specifications across web and mobile (iOS/Android) platforms. I specialize in SDR authoring, tag management via Adobe Launch and GTM, data layer design, and analytics QA validation, translating complex product and business requirements into implementable specs for cross-functional engineering teams.

In my recent roles, I built AI-powered QA automation pipelines using N8N and Claude AI, cross-referencing tracking specifications against QA evidence screenshots to reduce the validation cycle by 40%. I’ve also delivered measurable impact through GTM + GA4 audits, modular BigQuery data architecture that cut reporting time by 30%, and data-informed experimentation (A/B testing and behavior-based triggers) that improved acquisition/conversion by 25% and increased push open rates by 10%.

Experience

Work history, roles, and key accomplishments

Digital Analytics Specialist

Neo Consulting

Nov 2025 - Apr 2026 (5 months)

Authored end-to-end tracking specifications (SDR) and JavaScript reference code for custom web and iOS/Android event tracking across 10+ implementation projects for four insurance verticals. Built an N8N + Claude AI QA validation pipeline that reduced the validation cycle by 40%, and validated event firing accuracy across 10+ projects before production.

Google Tag Manager (GTM)Event Tracking QA Validation N8n Claude AI Integrations

Growth Marketer (Analytics & Data)

Kambista

Feb 2025 - Nov 2025 (9 months)

Performed a GTM + GA4 audit to standardize event taxonomy and behavior-based triggers across landing pages, blog, and app, increasing acquisition and conversion by 25%. Built Python/SQL user scoring to predict conversion probability, improved transaction volume by 5% and retention by 3%, and reduced reporting generation time by 30% with a modular BigQuery architecture.

GA4 Reporting Google Tag Manager (GTM)BigQuery Python SQL A B Testing ICE Prioritization A B Trigger Optimization

Marketing Assistant

BDO Peru

Sep 2024 - Feb 2025 (5 months)

Implemented end-to-end event tracking using Google Tag Manager and analyzed user behavior with GA4, increasing new user acquisition by 20%. Built and maintained 5 Looker Studio dashboards for commercial business lines and web performance reporting.

Google Tag Manager (GTM)GA4 Reporting Event Tracking Looker Studio Web Analytics Dashboarding Data Reporting Marketing Analytics