Luis Iturbe Guzman

I’m a results-driven high-ticket sales professional with 4+ years closing high-ticket deals averaging $15,000–$30,000+ in the automotive industry. At House of Cars, I’ve consistently been ranked Top Sales Representative—generating $2M+ in annual revenue by closing 10–15 units per month.

I manage the full sales cycle end-to-end: lead generation, financing, credit applications, trade-ins, and the final close. I leverage CRM platforms like Salesforce and Dealertrack to maintain pipeline rigor, educate clients on warranties/insurance/extended protection plans, and handle objections with professionalism and empathy—building long-term relationships, referrals, and repeat business while staying highly accountable.