At Urmet, I lead digital transformation programs across ERP, data and BI, Customer Experience, and product information governance. I bridge business and technology by starting with real processes and the people who run them, then turning needs into requirements, priorities and adoption support.
I mapped Urmet’s order-to-cash and procure-to-pay processes using BPMN, supporting software selection and roadmap definition. In a sell-out data project, I coordinated analysis of data from about 45 wholesalers using Microsoft Fabric, Power BI and GenAI components; monthly preparation went from 4.5 person-days to about 1.5 hours.
I was Team Leader of Urmet’s Customer #1 First project, using interviews, data and operational evidence to rebuild the customer journey and support processes. Earlier, I managed PIM and DAM implementation and governance at Urmet, and coordinated Embraco / Nidec’s corporate digital ecosystem with EMEA stakeholders and markets.
