LMLucilla Morgera
@lucillamorgera
Experienced Project Manager specializing in Marketing and Innovation.
ItalyWhat I'm looking for
I am a Project Manager in Marketing & Innovation with over 10 years of experience leading strategic projects and customer experience initiatives. My expertise lies in AI-driven marketing, CRM, and digital transformation programs. I have a strong results-oriented mindset, adept at balancing strategic vision with operational execution in international contexts.
Throughout my career, I have successfully defined and implemented go-to-market strategies that resulted in significant revenue growth. At GB Design SRL, I launched AI-driven marketing solutions that increased conversion rates by 40% and optimized supply chain operations, cutting costs by 30%. My ability to develop performance dashboards using Power BI has been instrumental in driving data-driven decisions and enhancing customer loyalty.
With a solid foundation in project management and a specialization in innovative marketing strategies, I am passionate about leveraging data and technology to create impactful customer experiences. I thrive in dynamic environments and am committed to delivering excellence in every project I undertake.
Experience
Work history, roles, and key accomplishments
Senior Business Development & Digital Transformation Manager
GB Design SRL
Dec 2015 - Present (9 years 7 months)
Led strategic marketing and customer experience projects, focusing on innovation and digitalization, which included defining and implementing go-to-market strategies that achieved +15% revenue growth. Launched AI-driven marketing solutions for predictive analytics and e-commerce personalization, boosting conversion rates by 40%, and optimized supply chain and internal operations, cutting costs by
Digital Transformation & CRM Consultant
Perlunica SRL
Feb 2013 - Dec 2014 (1 year 10 months)
Managed B2B marketing and business development projects for an international brand, implementing CRM systems and digital strategies to enhance customer personalization and loyalty. Maintained relationships with international headquarters and managed multichannel operations.
Trade Marketing Manager & Retail Innovation
IPF SRL
Sep 2010 - Dec 2012 (2 years 3 months)
Launched innovative retail and customer experience projects, such as "Archiroom," and oversaw promotional activities across over 300 retail stores. Monitored market and competitor trends to shape adaptive strategies.
Education
Degrees, certifications, and relevant coursework
UDUdacity
Certification, AI Product Management
Completed a comprehensive program focusing on AI Product Management. Gained expertise in key concepts and practical applications relevant to AI product development.
COCoursera
Specialization, AI Product Management
Completed a specialized program focusing on AI Product Management. Gained in-depth knowledge and practical skills in managing AI-driven products.
Carriere.it
Certification, Project Management
Obtained a certification in Project Management. Developed skills in planning, executing, and closing projects effectively.
ISIl Sole 24 Ore Business School
Master, Marketing & Communication
Completed a Master's program in Marketing & Communication. Studied advanced strategies in marketing, communication, and brand management.
RURoma Tre University
Bachelor's Degree, Business Administration
Earned a Bachelor's Degree in Business Administration. Studied core principles of business management, finance, and operations.
Tech stack
Software and tools used professionally
Availability
Location
ItalyAuthorized to work in
Job categories
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