
Lucia User
@luciauser2
I create end-to-end digital content and campaigns for SMEs and start-ups.
What I'm looking for
I create end-to-end digital content for SMEs and start-ups at LAN Marketing Digital, from diagnosis and strategy through design, paid campaigns, and performance reporting.
I manage Meta Ads and LinkedIn Ads campaigns and work with Canva, Adobe Illustrator, Adobe Photoshop, Affinity, and WordPress to turn ideas into practical marketing output.
My experience also spans sales and marketing coordination, client communications, CRM, email marketing, and quality control at IEB Translation Services, where I worked directly with clients and content designers in English and Spanish.
Across more than 15 years in education, project management, operations, events, hospitality, and Pilates instruction, I’ve learned to adapt quickly, lead people, and manage chaos with a smile.
Experience
Work history, roles, and key accomplishments
Provided food and beverage services in a hotel environment, ensuring guest satisfaction and efficient service.
Digital Content Manager
LAN Marketing Digital
Jan 2024 - Present (2 years 8 months)
Digital content end to end for SMEs and start-ups — diagnosis, strategy, design, Meta Ads and LinkedIn Ads campaigns, and performance reporting. Tools: Canva, Adobe Illustrator, Adobe Photoshop, Affinity, and WordPress.
Pilates Reformer Instructor
Alaia Pilates
Jun 2025 - May 2026 (11 months)
Pilates Reformer instructor, leading group classes of up to 8 students. Responsible for designing and planning each session, adapting exercises and progressions to meet the individual needs and levels of each student within the group. Managed class bookings and rescheduling through the studio's web platform, and created content for the studio's social media channels directly from the classes.
Marketing coordination and client communications for IEB Translation Services, managing email marketing campaigns, social media scheduling, CRM, and quality control across all marketing output. Acted as the main point of contact for both current and potential clients, and coordinated directly with the content design team. Participated in bilingual client meetings in English and Spanish, and repres
Business Office Manager at Picasso Bites, a Spanish food producer and distributor based in Australia. Reporting directly to the owner and managing a team of five, the role covered the full scope of business operations — stock control, supplier management, payment approvals, bank account management, import coordination, production planning, client relations, staff management, payroll, and CRM. Prim
Pilates Instructor
Pilates Centre WA
May 2023 - Apr 2024 (11 months)
Pilates instructor at Pilates Centre WA, East Fremantle, leading group classes of approximately 10 students across Reformer at beginner and intermediate levels, and Dance & Stretch sessions. Responsible for planning and structuring each class, adapting content and progressions to the level and needs of each group.
Customer Experience | Hospitality & Events
Feb 2020 - Mar 2024 (4 years 1 month)
Casual hospitality staff with Pinnacle People, working across Australia at weddings, corporate events, business launches, and major racing events including the Melbourne Cup. Roles spanned hostess, waitress, and bartender — silver service, wine service, and canape trays. High standards, fast pace, and no two events alike.
Table service in a live music restaurant — think busy dinner service crossed with a small concert, where guests eat, drink, and often end up dancing between the tables. Took orders, coordinated with kitchen and bar, handled payments, and kept everything running smoothly while the floor was constantly moving. The kind of place where you learn to read the room fast and roll with whatever the night t
Retail Sales Representative
Elly's Gourmet
Jan 2023 - Apr 2023 (3 months)
Seasonal sales representative for Elly's Gourmet, a local gourmet food brand based in Hobart, Tasmania. Every weekend I set up and managed a stand at local markets and food fairs, handling everything from the physical setup to sales, customer service, and end-of-day cash management. A hands-on role that combined people skills with commercial awareness in a lively, fast-paced market environment.
At Frogmore Creek I wore a few hats — part event coordinator, part bartender, part waitress, depending on what the day needed. Before each event I'd work alongside the Event Manager to plan the venue layout, positioning tables, bars, and food stands, and coordinating food delivery timing with the head chef and the rest of the service team. Once doors opened, I'd shift into full hospitality mode —
Assistant Restaurant Manager
Northerlies Beach Bar & Grill
Jun 2021 - Jan 2023 (1 year 7 months)
Managed full venue operations including floor, bar, cashier, stock, shift management, and event logistics, and created cocktails and promotional materials.
Assistant Restaurant Manager
Jun 2021 - Jan 2023 (1 year 7 months)
Assistant Manager at Northerlies Beach Bar & Grill, a beachfront venue in Airlie Beach with capacity for 800+ guests. Covered the full operation — floor, bar, cashier, opening and closing, stock and purchases, shift management, and end-of-night balances. Created cocktails for the bar menu, coordinated logistics for events including weddings and large celebrations, and designed all venue posters an
Pilates Mat Instructor
Principle Movements
Jun 2021 - Dec 2022 (1 year 6 months)
Mat Pilates instructor at Principle Movements, Australia, leading group classes of 5 to 10 students across three formats — beginner Mat Pilates, intermediate Mat Pilates, and Stretch & Mobility. Responsible for planning and structuring each session, adapting the content and pace to the level and needs of each group.
Provided virtual administrative support to the company.
Bartender
Pixels Australia
Aug 2020 - Apr 2021 (8 months)
Provided bartending services at the venue.
Provided food and beverage services on a cruise vessel.
Managed web content for the company's online presence.
Customer Service Representative
Jan 2018 - Oct 2019 (1 year 9 months)
Provided customer service support at the university.
Managed projects at the university.
IT Professor for elders
PAMI
Feb 2014 - Jul 2019 (5 years 5 months)
Taught IT skills to elderly students.
Office Administrator
Asociacion Integrar
Apr 2016 - Jun 2019 (3 years 2 months)
Performed administrative duties for the organization.
Event Coordinator
Asociacion Integrar
Dec 2014 - Mar 2019 (4 years 3 months)
Coordinated events for the organization.
Manager
INCLUSER
Jun 2014 - Dec 2018 (4 years 6 months)
Managed operations at INCLUSER.
Managed events at the university.
Teacher
Asociacion Integrar
Mar 2012 - Nov 2016 (4 years 8 months)
Teacher for "Labor market insertion for people with intellectual disabilities"
Project Manager
Compañía Argentina De Entretenimientos S.R.L.
Jun 2015 - May 2016 (11 months)
Managed projects for the entertainment company.
Project Manager
ONG Una oportunidad para todos
Jul 2014 - Apr 2016 (1 year 9 months)
Managed projects for the NGO.
Administration Assistant
Secretaría General de Cultura y Extensión Universitaria - UNS
Feb 2013 - Jul 2015 (2 years 5 months)
Provided administrative support at the university secretariat.
Planned projects at the university.
Community Manager
ONG Una Oportunidad para todos
Mar 2013 - Jun 2014 (1 year 3 months)
Managed community engagement for the NGO.
Amartya Sen 2013 Edition "For an economy with a human face"
University of Buenos Aires
Education
Degrees, certifications, and relevant coursework
Platzi
Data Analyst, Data Processing
2023 - 2023
Universidad Nacional del Sur
Profesorado en Ciencias de la Administración para nivel secundario y superior, Educación
2015 - 2020
Universidad Nacional del Sur
Profesorado en Ciencias de la Administración, Education
2015 - 2020
Pursued a teaching degree in Administration Sciences for secondary and higher education.
Universidad Nacional del Sur
Licenciatura en Ciencias de la Administración, Business, Management, Marketing, and Related Support Services
2007 - 2013
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
Skills
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