A Data Product Manager or Product Owner role where data is the product, not a support function. I want real ownership — deciding what gets built and what doesn't — and work best between business and engineering. Sectors open: I come from aviation data, learn domains fast, and drawn to teams applying AI to real decisions. Barcelona hybrid or remote in European hours, with flexibility
Looking for a job
Lucy Fernandez
@luciafersan
Data Product Manager & Product Owner. Owned an airline analytics platform — 30+ sources, 200+ KPIs, Salesforce CRM — now building AI for airline ops
SpainWhat I'm looking for
I'm a Data Product Manager who works where business and engineering meet. The job is usually the same whatever the domain: take a vague business problem, find what's actually being asked, and turn it into something a data team can build and a business team will use.
At LEVEL Airlines I owned the enterprise data platform through the airline's transformation into an independent carrier. I scaled ingestion from 5 to 30+ sources across booking, commercial and operational data, defined and monitored a framework of 200+ KPIs, led an independent Salesforce CRM migration to enable personalised customer communication, and grew the data engineering team from three to eight.
Experience
Work history, roles, and key accomplishments
PP
Current
Independent Data & AI Projects
Personal Portfolio
Sep 2023 - Present (3 years 1 month)
Design of an AI-driven decision engine for airline operations, integrating real-time flight data APIs and applying event-driven logic to operational decision support. Exploratory analysis of stock and market data, applying AI tooling to portfolio management and investment decision-making.
LA
Data Product Manager — Analytics & Commercial Platform
LEVEL Airlines
Mar 2023 - Jan 2026 (2 years 10 months)
Led data product strategy across commercial and operational domains, owning the full lifecycle of an enterprise analytics platform serving marketing, finance, and operations across a 30+ source data ecosystem. Conducted structured discovery sessions, defined 200+ KPIs, and led development of Power BI dashboards.
AE
Data Analyst — Regulated Programmes
ATG Europe
May 2022 - Mar 2023 (10 months)
Owned requirement gathering, validation workflows, and end-to-end documentation traceability for Fusion for Energy (European Commission), ensuring audit-ready data quality across complex multi-team programmes. Designed Power BI dashboards tracking programme KPIs, milestone progress, and compliance indicators.
DH
Data Analyst — Digital Health Product
Dana Positive Maternal Health
Dec 2021 - Jun 2022 (6 months)
First data hire, designed and implemented an ETL pipeline (Pentaho) transforming raw multi-source data into structured, validated datasets, establishing quality controls from zero. Defined core product KPIs and user funnel metrics (Google Analytics), establishing measurement methodology and source-of-truth definitions.
Education
Degrees, certifications, and relevant coursework
Universitat Oberta de Catalunya
Postgraduate Degree, Business Intelligence and Data Analysis
Grade: 8.6/10
Postgraduate degree in Business Intelligence and Data Analysis with a grade of 8.6 out of 10.
Universitat de Barcelona
Master, Environmental Engineering
Master of Environmental Engineering from the Universitat de Barcelona.
Universitat de Barcelona
Bachelor's Degree, Environmental Science
Bachelor's degree in Environmental Science from the Universitat de Barcelona.
Tech stack
Software and tools used professionally
Availability
Looking for a job
Location
SpainAuthorized to work in
Salary expectations
65k-85k EUR
Social media
Job categories
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