Florencia Vita Carino
@florenciavitacarino
Product designer focused on AI-enabled SaaS experiences, UX strategy, and scalable design systems.
What I'm looking for
I am a Product Designer with 5+ years designing end-to-end digital products across SaaS, real estate, and fintech, with a strong emphasis on product discovery, UX strategy, and data-informed decision making.
At Keyway I lead design for AI-powered real estate intelligence tools, driving research, stakeholder interviews, and iterative validation while contributing to design system foundations and reusable components. Previously, I led UX research and crafted interaction models and prototypes at Aerolab and designed marketing sites and visual systems at Bons.
I collaborate closely with product managers, engineers, and data teams to simplify complex systems, design scalable patterns, and optimize workflows to improve usability and user trust, leveraging tools like Figma, Framer, Amplitude, and AI-powered workflows.
Experience
Work history, roles, and key accomplishments
Product Designer
Keyway
Dec 2023 - Present (2 years 1 month)
Led end-to-end design of AI-powered real estate intelligence tools, improving document analysis, data extraction, and automated workflows while driving product discovery through user research and stakeholder validation.
Led UX research and translated insights into product decisions, designing flows, interaction models, and prototypes for web and mobile while contributing to design system components.
UI Designer
Bons
Aug 2020 - Dec 2020 (4 months)
Designed marketing websites and landing pages, defining visual systems including layouts, color palettes, and typography to align with business goals and collaborate with development and marketing teams.
Education
Degrees, certifications, and relevant coursework
Interaction Design Foundation
AI for Designers
2024 - 2024
Interaction Design Foundation
Mobile UI Design
2024 - 2024
Interaction Design Foundation
Design for Thought and Emotion
2024 - 2024
Interaction Design Foundation
Conducting Usability Testing
2024 - 2024
Coderhouse
UI Design
2021 - 2021
Coderhouse
UX UI Design - Advance
2021 - 2021
Crehanna
Design Thinking
2021 - 2021
Coderhouse
UX UI Design
2019 - 2019
Universidad Abierta Interamericana
Bachelor's Degree, Graphic Design
2011 - 2014
Completed a Bachelor's degree in Graphic Design with coursework focused on visual communication and design principles from 2011 to 2014.
Interaction Design Foundation
Information Visualization
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Portfolio
florenciavitacarino.framer.websiteSalary expectations
Social media
Job categories
Skills
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