Raphael Oliveira Lourenço

As part of the Customer Acquisition Team, responsible for generating actionable insights to optimize acquisition strategies. Conducts LTV calculations and builds dashboards using Looker and LookML, facilitating communication between technical and business teams.

First Data Analyst in company history, established analytics standards, created data pipelines, and analyzed user behavior to inform business decisions, including a significant product rebuild based on churn research.

Managed a team of 6 Data Analysts, focusing on agile management to generate value from data. Developed algorithms for offer selection and anomaly detection in KPIs.

Served as a Data Consultant, translating business challenges into project requirements. Acted as Product Manager for data squads, prioritizing team activities in an agile environment.

Automated processes using R to create dashboards in Shiny, fostering a data-driven culture within the organization and significantly reducing analysis delivery time.

Led the Data & Analytics team, generating insights for various departments and implementing AB test analysis, resulting in a 20% increase in revenue.

Conducted user clustering and consumption analysis, automating reports and developing data-driven strategies that led to a 250% increase in sales.

Performed statistical modeling and optimization for Petrobras, generating indicators for client analysis using advanced statistical methods.

Earned a Master of Science in Computational Intelligence, emphasizing advanced computational techniques and their applications in data science and analytics.

Completed a Bachelor of Science in Applied Mathematics, focusing on mathematical theories and their applications in various fields, including data analysis and statistical modeling.