Lovelyn Owah

- Built the full pre-launch growth strategy for Voulay, a people-powered commerce platform entering a crowded market with a completely new concept.

- Developed the campaign framework, core messaging, and audience-specific content strategy for three distinct segments — consumers, brand partners, and affiliates.

- Created a 3-week cross-platform rollout plan across Instagram, TikTok, LinkedIn, and

Developed go-to-market roadmap and early-stage customer acquisition plan. Defined visibility tactics and partnership strategies that increased awareness and reduced CAC by 18%.

Built their end-to-end marketing and growth strategy from the ground up: niche positioning (insurance agents and solopreneurs), a platform-specific content system across LinkedIn, Instagram, and Facebook, an email marketing sequence, paid ad frameworks, and a referral program.

I also led the marketing ideation for the content team — every post started with a brief from me before moving through de

Brought in as a Growth Consultant to reposition Maze Media, a music management company, for stronger market visibility and revenue growth.

Developed a full action plan covering four areas: website copy revamp aligned to the brand's mission and vision, a tailored social media marketing strategy with content calendar and KPIs, in-depth market research including competitor analysis and SWOT, and a c

Managed end-to-end funnels using Mailchimp, WordPress, and Zapier. Achieved 30% higher conversion rates through funnel optimization and segmented automation. Delivered GA4-based insights that improved ROI and reduced ad spend waste. Partnered with creative teams to align brand voice and growth targets.

I managed their LinkedIn, Facebook, and Instagram presence, wrote email marketing campaigns, produced a long-form ebook, and built targeted lead lists of auto dealerships and BDC managers across the US , all while learning a 7-product suite well enough to write content that actually made sense to the people buying it.

The work required translating complex automotive marketing technology into lang

Wrote a pitch deck and full website copy for a smart contract platform — translating complex blockchain concepts into clear, compelling language for investors and potential clients.

Worked as Creative Copywriter at Upwork.

Worked as Volunteer at Lead_On Edge.

Worked as Content Strategist at Fiverr.

Worked as Content Writer at Patcy confectioneries.