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Lorraine MogothoLM
Open to opportunities

Lorraine Mogotho

@lorrainemogotho

I build performance-driven digital campaigns that grow engagement, brand visibility, and measurable ROI.

Botswana
Message

I've led digital marketing campaigns at H&G Advertising for telecommunications, retail, and hospitality clients, delivering work aligned with brand and performance goals. My campaign work has achieved up to 5000% ROI.

At Incepta Communications, I developed social media and digital content strategies for brands including Mascom, ICL, and BHIVCS. I increased brand engagement by over 60%, managed client portfolios and reporting, and directed creative work for major social and corporate campaigns.

I've managed social media strategy, content planning, advertising, SEO/SEM, email marketing, analytics, and campaign optimisation. I also introduced digital tools and workflow systems that improved campaign turnaround times by 30%.

Earlier, as Marketing Manager at Blessed Day Care Centre, I built marketing strategies, created graphics and content, and managed brand communications and customer engagement for a startup.

Experience

Work history, roles, and key accomplishments

Education

Degrees, certifications, and relevant coursework

University of Zambia logoUZ

University of Zambia

Bachelor of Science, Marketing

2025 -

Bachelor of Science in Marketing degree from the University of Zambia, ongoing from 2025 to 2027.

University of Botswana logoUB

University of Botswana

Bachelor of Science, Information Technology

2017 - 2021

Bachelor of Science in Information Technology degree from the University of Botswana from 2017 to 2021.

Tech stack

Software and tools used professionally

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