At SmartReach AI, I grew from Head of People into customer success, project management and operations for a remote B2B lead generation and AI company. I hired and onboarded people, managed client delivery, and coordinated work across teams.
I built daily account health reporting across 40+ accounts and a cross-client Data Studio report to help leadership spot problems and prioritise fixes. For one struggling client account, I traced the issues to their root cause and helped improve reply rates from near zero to almost 10% and booked calls to over 2% within weeks.
Earlier, at Effective Sales and Merchandising, I led an HR, payroll and administration team of 5 supporting 400+ employees. I also wrote SmartReach AI's 10-section HR SOP and replaced fragmented workflows with documented processes, trackers and reporting.
