Open to opportunities

Helena Sloane Justus

@helenasloanejustus

Message

I’m a UX Researcher translating qualitative consumer insights into experience design decisions.

Mexico

Message

What I'm looking for

I’m looking for a role where I can lead qualitative UX research and journey mapping, collaborate with cross-functional teams, and turn consumer insights into experience design decisions—using AI tools to speed up synthesis and improve clarity.

I’m a UX researcher and experience designer applying qualitative research methodology to understand how people interact with brands and spaces, then translating those insights into actionable design decisions. I use user interviews, field observation, journey mapping, and concept testing to turn real behavior into clear recommendations.

In my professional work at a Tier 1 brand activation agency, I’ve gained hands-on exposure to consumer behavior in live brand environments and point-of-sale situations. I collaborate cross-functionally with brand managers, creative teams, production, and logistics to iterate and improve physical brand experiences in real-world, uncontrolled settings.

My academic and independent research reinforces that methodological rigor: I led an admissions redesign project with stakeholder interviews and concept testing for a conversational “Centri” advisor, mapped full visit journeys for a children’s play space to inform service and space improvements, and defined brand archetypes while prototyping a mobile ordering app and packaging concepts for a five-senses foodtruck experience.

Experience

Work history, roles, and key accomplishments

Current

Industrial & Experience Designer

Current

Magentia

Jul 2022 - Present (4 years)

Designed brand activations and experiential environments for Tier 1 consumer brands (Pepsi, Gatorade, ASUS ROG, Sensodyne), observing consumer behavior at live activations and point-of-sale environments to iterate physical brand experiences. Collaborated cross-functionally with brand, creative, production, and logistics teams to translate consumer and brand insights into real-world experiences.

Brand Activation consumer behavior Cross Functional Collaboration

Industrial Designer

Virtual Racing Cup

Jul 2021 - Feb 2022 (7 months)

Designed product and environment experiences for live and virtual racing events, shaping attendee interaction with the brand across physical touchpoints.

Product Experience Design

Design Assistant

La Revolución Mexicana del Diseño

Jan 2021 - Jul 2021 (6 months)

Supported industrial design projects from concept to production handoff, collaborating with creative teams and suppliers.

Industrial Design Design Handoff Supplier Coordination

Children's Play Space

Brin.co

Conducted structured field observation and qualitative interviews with parents at a physical play space. Mapped full visit journeys in Miro and translated findings into space and service improvement proposals.

Field Observations Journey Mapping Miro Service Improvement

Five-Senses Foodtruck UX

Eloterra

Mapped the complete customer journey of a multi-sensory foodtruck experience in Miro. Defined brand archetypes and voice, and prototyped a mobile ordering app in Figma alongside physical packaging design.

Journey Mapping Miro Brand Voice Figma Packaging Design

Admissions Redesign

CENTRO

Led end-to-end academic UX research on the university admissions experience, conducting stakeholder interviews and synthesizing insights into a Big Idea framework. Prototyped a conversational admissions advisor ('Centri') in Figma with concept testing grounded in user needs.

Big Idea Framework Concept Tests Figma UX Research