José María Medina

Developed the research strategy and roadmap, including recruitment and follow-up for interviews with clients and non-clients of Banco del Pacífico. Coordinated with suppliers for participant recruitment and conducted questionnaire analysis.

Defined the customized visual redesign of an iOS and Android app for condominium management software. Focused on enhancing user interface and experience for a specialized management system.

Developed and implemented strategies for Product, UX, and Service Design with a customer-centric approach, collaborating with internal teams to solve problems and foster innovation. Led the creation and management of an Innovation Business Case program for new backlog.

Led interviews with end-clients, design teams, managers, and directors across various departments to understand processes and identify problems. Defined transcription and synthesis of information in Trello, grouping findings by category.

Developed research plans, process flows, user flows, and training workshops with directors, UX teams, and project managers for a financial company. Analyzed and synthesized qualitative research to identify findings and build a service plan.

Conducted Design Thinking workshops that increased digital channel deliveries by 80% and improved feedback rates by 80% through multidisciplinary team collaboration. Designed a new UX strategy model for the internal CX Lab using frameworks like Design Thinking, SCRUM, Lean UX, and User Research Plans.

Obtained a Bachelor's degree in Graphic Design. Focused on foundational design principles and practices.

Completed a diploma in Digital Environment Design. Gained specialized knowledge in creating digital interfaces and experiences.