Open to opportunities

Lisa Kendi

@lisakendi

I’m a Link Building Specialist delivering white-hat, high-authority backlinks through data-driven outreach for competitive SaaS and finance brands.

Kenya

Message

What I'm looking for

I’m looking to join a performance-focused team where I can run scalable white-hat link-building and technical SEO campaigns, leveraging Ahrefs/Semrush data to earn high-authority placements while strengthening publisher and editor relationships.

I’m a results-driven Link Building Specialist with 5+ years of experience executing high-impact, white-hat backlink acquisition campaigns across competitive niches including SaaS, construction, biomedical, finance, and data security. I focus on strategic outreach, data-driven prospecting, and strong editorial relationships to secure high-authority placements.

I plan and execute white-hat link-building strategies for multiple clients, scaling outreach systems while maintaining quality and relevance. Using Ahrefs, Semrush, and manual SERP analysis, I run advanced prospecting, manage outreach workflows, and build publisher relationships that support recurring link placements.

In recent campaigns, I’ve delivered personalized outreach with a 25% response rate and 15% conversion rate, handling the end-to-end backlink acquisition process. Beyond link building, I bring technical SEO fundamentals (and support through keyword strategy, topical authority mapping, and content optimization) plus outreach experience through HARO pitching across biomedical, finance, sports, food, and insurance.

Experience

Work history, roles, and key accomplishments

Current

Link Building Specialist

Current

Sure Oak

Feb 2025 - Present (1 year 2 months)

Planned and executed white-hat link-building strategies for several clients, using data-driven prospecting. Built and managed outreach systems while maintaining strong editorial relationships.

Guest Posting Ahrefs SEMrush Outreach Systems Publisher Relationship Management Editorial Relationship Building

Link Building Specialist

Buzznberry

Oct 2024 - Jan 2025 (3 months)

Designed and executed personalized outreach campaigns, achieving a 25% response rate and 15% conversion rate. Vetted high-authority websites aligned with client niches and supported technical SEO fundamentals.

Keyword Research High Authority Website Vetting Technical SEO Link Building Prospecting Campaign Management

Ahrefs SEO Specialist

LeadSpring LLC

Jan 2023 - Jan 2024 (1 year)

Conducted technical SEO audits and reporting to support organic performance improvements. Built keyword strategies and topical authority maps to drive content optimization and growth.

Technical SEO SEO Reporting Authority Mapping Ahrefs SEMrush Hunter.Io Excel

Link Building Specialist

Brainstorm Force LLP

Jan 2022 - Jan 2023 (1 year)

Executed large-scale outreach and link-building campaigns for products including Astra Theme and Schema Pro. Collaborated with marketing and content teams to align SEO strategy and outreach execution.

Link Building Outreach Campaign Execution Co Marketing Collaboration Prospecting

Link Building Specialist

HARO Helpers

Jan 2020 - Jan 2022 (2 years)

Managed HARO pitching campaigns across biomedical, finance, sports, food, and insurance niches. Secured placements on high-authority publications through consistent media outreach.

HARO Pitching High Authority Placements Campaign Management

Liaison, SMM and Outreach

Pozcu Educational Center

Jan 2019 - Jan 2020 (1 year)

Acted as a liaison between headquarters in Turkey and the Nairobi office, supporting coordination and communication. Managed social media and executed outreach campaigns for prospective clients.

Liaison Social Media Management Campaign Execution

English Editor

Queenex Publishers

Jan 2018 - Jan 2019 (1 year)

Edited novels and textbooks to align learning materials with Kenya’s (then-incoming) Competency-Based Curriculum. Supported publication quality through careful review and edits.

Proofreading Content Quality Control Attention To Detail Publishing Support

English Editor (Intern)

The Jomo Kenyatta Foundation Educational Publishers

Jan 2018 - Present (8 years 3 months)

Interned in the Department of Publishing, Research, and Development. Contributed to publishing-related work supporting development and research activities.

Publishing Support research and development Editorial Assistance Documentation Attention To Detail