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Lisa Crook

@lisacrook

Continuous Improvement Manager at Unbound who built its first account recovery framework, reducing customer churn by 22%.

United States
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At Unbound, I built the organization’s first account recovery and customer retention framework, creating a five-stage automated communications process that achieved 18% recovery, reduced churn by 22%, and reached 79% payment success.

I also worked on a year-long transformation of customer and sponsor communications. By mapping the print ecosystem and integrating SMS across key touchpoints, I contributed to $500K+ in organizational savings and established ongoing process controls.

As a Business Systems Analyst at Unbound, I analyzed data across the CASA operational platform, developed Microsoft Access queries, and supported reporting and system testing. I also helped refine Power BI dashboards and created documentation and training materials.

Earlier, I founded and operated Randy's Sweet Tooth Online Bakery, managing its marketing, vendor contracts, and budget. At the City of Olathe — Parks and Recreation, I designed training systems and led customer service operations during a new community center launch.

Experience

Work history, roles, and key accomplishments

UN

Continuous Improvement Manager

Unbound

Oct 2024 - Sep 2026 (1 year 11 months)

Built Unbound's first account recovery and customer retention framework, achieving 18% recovery, 22% churn reduction, and 79% payment success. Spearheaded a digital transformation of customer communications, driving $500K+ in savings and leading operational excellence for the Sponsor Experience team.

UN

Business Systems Analyst

Unbound

Mar 2020 - Oct 2024 (4 years 7 months)

Performed business systems analysis and data quality management across the CASA platform, developing Microsoft Access queries and maintaining leadership reporting. Partnered with data analysts to refine Power BI dashboards and authored a department communications guidebook, improving workflow efficiency by 50%.

CR

Senior Customer Service Representative

City of Olathe - Parks and Recreation

Jun 2010 - Jun 2016 (6 years)

Built and managed relationships with 18+ staff and hundreds of guests, designed training systems, and led customer service operations during the launch of a new community center.

Education

Degrees, certifications, and relevant coursework

JT

John Maxwell Team

Certified Leadership Speaker / Trainer / Coach, Leadership

Certified as a Leadership Speaker, Trainer, and Coach through the John Maxwell Team in 2016.

Tech stack

Software and tools used professionally

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