Open to opportunities

Lindsey Asiah

@lindseyasiah

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Bilingual marketing and PR specialist driving ATL campaigns and brand growth across Francophone Africa.

Côte d'Ivoire

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What I'm looking for

I seek a role leading ATL/PR or brand campaigns in a growth-focused, collaborative company where I can drive market expansion, strategic communications, and measurable ROI.

I am a results-driven marketing and communication specialist with 4+ years of experience in integrated marketing communication, ATL and digital strategies, public relations, and brand management across Francophone and Anglophone African markets.

At Transsion Holding I lead ATL marketing and PR for TECNO, executing multi-platform product launches (CAMON 40, SPARK 40), managing media partnerships, and delivering campaigns that increased engagement and impressions by 30% while generating millions of views.

I bring strong stakeholder and agency management, market research, crisis communication, and budget optimization skills, combined with bilingual proficiency in French and English to deliver measurable brand growth and high-impact publicity initiatives.

Experience

Work history, roles, and key accomplishments

Current

ATL Marketing & PR Specialist

Current

Transsion Holdings

Jan 2025 - Present (9 months)

Lead ATL marketing and PR for TECNO across Francophone and Anglophone markets, executing multi-platform campaigns and product launches that increased brand engagement and impressions by ~30% and generated over 3 million views for CAMON 40 PR activity.

ATL Marketing PR Strategy Product Launches Media Relations Campaign Management Stakeholder Management Budget Management Market Research

Communication Officer

BUCSA

May 2020 - Mar 2023 (2 years 10 months)

Developed and executed corporate PR and marketing strategies that expanded media presence and increased press coverage by 30%, leading market research and stakeholder communications to strengthen brand positioning.

Corporate Communications Crisis Management Media Relations Market Research Stakeholder Engagement Content Development Competitive Analysis

Journalist Intern

GHOne TV

Jan 2020 - Feb 2020 (1 month)

Produced and scripted news segments and investigative reports for television, contributing to stories that reached over 500,000 viewers and supporting press conference coverage and editorial content.

Script Writing Reporting Interviewing Content Development Research

Trainee Marketing Communication

Plegishes

Jan 2019 - Dec 2019 (11 months)

Supported IMC campaign execution, social media content and PR messaging that improved client engagement by 25% through refined segmentation and performance tracking.

Social Media Campaign Execution Market Segmentation Performance Tracking

Customer Service & Sales Rep

Land of Grace Boutique

Jan 2018 - Dec 2018 (11 months)

Managed customer relations and conducted market analysis to align sales strategies, contributing to marketing initiatives that increased sales revenue by 19%.