Lilit Tovmasyan
@lilittovmasyan8
Results-driven Category Manager specializing in retail and grocery.
ArmeniaWhat I'm looking for
I am a results-driven Category Manager with hands-on experience in retail and grocery, skilled at defining assortment strategies, planning seasonal campaigns, and onboarding partners to optimize listings and conversions. I collaborate across HQ, regional, and local teams to implement global strategies and create exceptional shopping experiences through smart categorization and data-driven decisions.
My background includes roles from intern to Category Manager and content-focused positions where I refined keyword strategy, content optimization, and quality control. Adaptable and detail-oriented, I focus on turning ideas into measurable impact in high-growth settings and continuously improving processes to boost engagement and sales.
Experience
Work history, roles, and key accomplishments
Lead retail and grocery category management, defining and executing assortment strategies and seasonal campaigns to boost engagement and conversions while coordinating with HQ, regional, and local teams.
Digital Content Specialist
Magentis
Sep 2024 - Present (1 year 6 months)
Reviewed, edited, and optimized digital content across channels, ensuring consistency, accuracy, and timely delivery to improve content quality and platform standards.
Managed relationships with key retail partners to optimize sales performance, monitored category growth, and supported seasonal campaigns to enhance customer experience and listings conversion.
Optimized partner listings to improve user experience and sales, and supported platform-wide campaigns and assortment improvements across the retail category.
Content Reviewer
Wirestock
Apr 2023 - Sep 2024 (1 year 5 months)
Reviewed and optimized creative content by adding keywords and metadata to enhance search visibility and ensure compliance with platform standards.
Assisted in assortment planning and market analysis and supported partner onboarding processes to enable smooth transitions to the platform.
Keyword Specialist
Freelance
Dec 2021 - Feb 2023 (1 year 2 months)
Specialized in keyword strategy and optimization to improve digital content visibility and discovery across platforms.
Education
Degrees, certifications, and relevant coursework
Russian-Armenian University
Master of Arts, Marketing
2023 - 2025
Master of Arts in Marketing completed between 2023 and 2025.
Florida Atlantic University
Certificate, Innovation Management in Digital Economy
Completed Innovation Management in Digital Economy program in July 2025.
Russian-Armenian University
Bachelor of Arts, Oriental Studies
2019 - 2023
Bachelor of Arts in Oriental Studies completed from 2019 to 2023.
Embassy of China in Armenia
Grant, Grant Recipient
2022 - 2022
Received a grant from the Embassy of China in Armenia in 2022.
Russian-Armenian University
Certificate, Pre-undergraduate studies
2018 - 2019
Completed pre-undergraduate courses at the Russian-Armenian University during 2018–2019.
American University of Armenia
Certificate, English Language
2013 - 2017
Completed an afterschool English program from 2013 to 2017.
Tech stack
Software and tools used professionally
Availability
Location
ArmeniaAuthorized to work in
United States
CanadaSalary expectations
Social media
Job categories
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