Lilah Higgins

I am a creative brand designer with over a decade of experience in SaaS, B2B, and agency environments. My expertise lies in visual storytelling, brand systems, and campaign design, where I excel at bringing strategic clarity and emotional resonance to brands. I have a proven track record of collaborating with marketing, product, and leadership teams to create impactful designs that resonate with audiences.

In my recent role as Design Lead at AvePoint, I designed marketing campaigns that effectively reached and converted target audiences. I partnered with product leads to visually present new offerings, ensuring a cohesive design experience across all touchpoints. My experience also includes influencing early product design at Intention.ly, where I contributed to product concepting and delivered accessible wireframes and prototypes that aligned with the product's value proposition.

Throughout my career, I have developed visual languages for various products and services, overseeing dozens of site launches for clients across multiple industries. My focus on usability and scalability has allowed me to lead branding and responsive web design projects for over 50 clients, ensuring consistency and impact across digital and marketing assets.