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Lidwin souza

@lidwinsouza

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Marketing Associate at ITC Limited coordinating social campaigns and tracking KPIs to support data-driven decisions.

India

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At ITC Limited, I support end-to-end social media and marketing campaign execution, coordinating briefs, creatives, approvals and publishing. I also manage digital marketing platforms and campaign portals.

I monitor campaign KPIs and prepare performance reports and management updates to support data-driven decisions. I coordinate with internal teams and external agencies to keep campaign content accurate and publishing timely.

On a freelance digital marketing project for Kia & Amy Style, I planned and ran Meta Ads campaigns, managing audience selection and budgets. Earlier, as Assistant Marketing Officer at Candid Seafood, I coordinated buyer communication, business records and export processes.

Experience

Work history, roles, and key accomplishments

Current

Associate - Marketing

Current

ITC Limited

Jul 2023 - Present (3 years 3 months)

Supported end-to-end social media and marketing campaign execution by coordinating briefs, creatives, content approvals, publishing, and campaign updates. Managed internal digital marketing platforms and monitored key marketing KPIs to support data-driven decisions.

Meta Ads Social Media Marketing Campaign Execution KPI Tracking Looker Power BI Excel A B Testing Content Management Stakeholder Coordination

Assistant Marketing Officer

Candid Seafood

Oct 2020 - Apr 2023 (2 years 6 months)

Managed buyer communication through email, sharing product offers, quotations, and order updates. Maintained business records and analysed operational data using Excel, and coordinated contracts, invoices, shipping documentation, and export processes.

Excel Data Analysis Email Communication Export Documentation Logistics Coordination Stakeholder Management

Digital Marketing Project (Freelance)

Kia & Amy Style

Planned and ran Meta Ads campaigns for product promotion, including campaign setup, audience selection, and ad budget management. Tracked reach, impressions, clicks, and engagement to evaluate campaign performance and refine targeting.

Meta Ads Social Media Marketing Campaign Execution Audience Targeting Budget Management Performance Analysis

Education

Degrees, certifications, and relevant coursework

Dr. P. Dayananda Pai – P. Sathish Pai Govt. First Grade College, Mangalore

Master of Commerce, Commerce

Grade: 72.01%

Master of Commerce degree from Dr. P. Dayananda Pai – P. Sathish Pai Govt. First Grade College, Mangalore, completed in 2020.

Padua College of Commerce and Management, Nanthur, Mangalore

Bachelor of Commerce, Commerce

Grade: 76.16%

Bachelor of Commerce degree from Padua College of Commerce and Management, Nanthur, Mangalore, completed in 2018.

Padua Pre-University College, Nanthur, Mangalore

Pre-University, Pre-University

Grade: 80.83%

Pre-University education from Padua Pre-University College, Nanthur, Mangalore, completed in 2015.

Coursera

Unilever Digital Marketing Analyst Professional Certificate, Digital Marketing

Unilever Digital Marketing Analyst Professional Certificate from Coursera, covering digital marketing strategy, campaign analysis, A/B testing, data visualisation, dashboards, audience segmentation, and performance optimisation.