Open to opportunities

Pallavi M

@pallavim

Message

Marketing operations and digital marketing professional with 3+ years driving campaigns and creator partnerships.

India

Message

What I'm looking for

I’m looking for a marketing operations role where I can own campaign workflows, coordinate cross-functional teams, and strengthen brand results through creator partnerships, social content execution, and data-informed performance improvements.

I’m a marketing operations and digital marketing professional with 3+ years of experience across campaign execution, creator partnerships, content production, client servicing, and social media marketing. I coordinate cross-functional teams, manage campaign workflows, and support both brand and performance marketing initiatives in agency and in-house settings.

In my recent work, I’ve managed end-to-end paid advertising content workflows—from creative brief development and production coordination to final asset delivery—while partnering directly with creators, actors, and production partners to meet timelines. I also develop multi-platform social media strategies, run publishing and community engagement, and use analytics to recommend optimizations that improve campaign outcomes.

Experience

Work history, roles, and key accomplishments

Junior Marketing Associate

Inito

Oct 2025 - May 2026 (7 months)

Managed end-to-end workflows for paid advertising content, from creative briefing and production coordination to final asset delivery. Coordinated with creators and production partners, handled production operations (contracts, invoices, logistics), and tracked campaign tasks in Asana to support launch and approvals.

Campaign Management Creator Partnerships Content Production Client Servicing Stakeholder Management Logistics Coordination

Social Media Manager

Your Brand Mate

Jun 2023 - Jul 2025 (2 years 1 month)

Developed and executed multi-platform social media strategies across Instagram, YouTube, and LinkedIn to support client campaign objectives and strengthen brand presence. Managed publishing schedules, community engagement, and performance reporting using platform analytics, and recommended content optimizations based on campaign insights.

Social Media Strategy Community Management performance reporting Audience Engagement Campaign Execution Client Servicing Stakeholder Management

Account Executive - Brand Experience

SoCheers

Aug 2022 - Jun 2023 (10 months)

Coordinated integrated digital campaigns across lifestyle and FMCG clients, developing creative briefs and managing communication between clients and internal teams for smooth execution. Supported Shopsy by Flipkart’s Grand Shopsy Mela campaign, reaching 1.6M+ people across 15 cities, generating 250K+ Instagram engagement, 2M+ non-follower reach, 22K follower growth, and ~66K website taps.

Campaign Management Creative Briefs Client Servicing Stakeholder Management Campaigns Performance Analysis Campaign Execution Project Management