At Dotsquares Ltd., I ran SEO, analytics, and paid media programs for clients across industries and countries. I focused on the work where SEO meets the website, including technical audits, structured data, Core Web Vitals, and migrations.
I set up GA4 and Google Tag Manager conversion tracking, then built Looker Studio dashboards clients used to understand acquisition and conversions. I also planned campaigns across Google, Microsoft, Meta, and LinkedIn Ads, reallocating budgets based on conversions and return on ad spend.
I led and mentored four digital marketing specialists, including content writers, and worked with developers, designers, and analysts to deliver website and tracking improvements. I’ve also used ChatGPT, Gemini, Claude, and Perplexity for search-intent and competitor research and to test emerging AEO and GEO approaches.
