Lia Leiva
@lialeiva
Creative executive operations generalist accelerating teams with design strategy and process mastery.
What I'm looking for
I’m a creative generalist who helps ambitious people and teams move faster. I thrive in Costa Rica environments where things are being built from scratch—finding gaps before anyone asks and solving them before they escalate.
At McKinsey, I operate as an “executive generalist” embedded with five associate partners, acting as a force-multiplier in a high-velocity consulting environment. I anticipate needs, remove friction from complex workflows, and solve problems creatively before they become issues.
I’ve also led end-to-end work as Founder & Creative Director of LIASTUDIOS, building a sustainable and circular design studio from zero. I handled pitching, pricing, creative direction, client delivery, supplier negotiations, and cross-country production teams—balancing environmental responsibility with client objectives.
Earlier, I managed pop-up shops and brand exhibitions, coordinating logistics and vendors under tight timelines while maintaining a consistent brand experience. I’ve since expanded into freelance creative and strategic consulting, translating briefs into cohesive visual outputs across marketing, production, and executive stakeholders.
Experience
Work history, roles, and key accomplishments
Executive Assistant
McKinsey
Jan 2024 - Present (2 years 5 months)
Embedded with five associate partners in a high-velocity consulting environment, anticipating needs, removing friction from complex workflows, and solving issues before escalation. Developed internal coaching resources and handled sensitive client communications and high-stakes, cross-time-zone logistics using Outlook, LLMs, and firm platforms.
Founder & Creative Director
LIASTUDIOS
Jan 2019 - Jan 2022 (3 years)
Founded and led a sustainable, circular interdisciplinary design studio, delivering branding, product, and visual identity projects end-to-end. Managed client relationships, supplier negotiations, and cross-country production teams, building the business from pitch to pricing, creative direction, and delivery.
Education
Degrees, certifications, and relevant coursework
London College of Fashion, University of the Arts London
Short Course, Footwear Design & Production
2024 - 2024
Specialised short course in footwear construction, material selection, prototyping, and production processes (August 2024). Strengthened practical design execution and technical problem-solving skills.
London College of Fashion, University of the Arts London
Master of Arts, Fashion Futures / Sustainable Innovation
2021 - 2022
Postgraduate MA focused on sustainable innovation, future-focused design methodologies, and critical research within fashion and creative industries (2021–2022). Built analytical, conceptual, and project-led research skills with emphasis on environmental responsibility and systems thinking.
Node Center for Curatorial Studies
Short Course, Exhibition Design
2020 - 2020
Short course in exhibition design (2020). Developed skills in visual research and spatial design for curated, large-scale presentation contexts.
Universidad Veritas
Bachelor of Arts, Fashion and Product Design & Production
2016 - 2019
Undergraduate BA combining fashion, product design, and manufacturing processes (2016–2019). Developed creative development, technical production skills, and multidisciplinary design thinking.
Universidad Veritas
Short Course, Design & Trend Analysis
2016 - 2019
Completed modules in design and trend analysis (2016–2019), including trend forecasting, experimental draping, event production, and scenic costume design. Strengthened visual research, creative experimentation, and coordination for large-scale projects.
Availability
Location
Authorized to work in
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Skills
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