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Alejandro Fernández

@alejandrofernndez1

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Senior graphic designer translating business strategy into visual storytelling systems.

Costa Rica

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What I'm looking for

I’m looking for a team where I can translate complex business goals into persuasive visual narratives—owning brand-consistent executive presentations, sales collateral, and scalable design systems—while using AI-assisted workflows to move faster and collaborate closely cross-functionally.

I’m a senior graphic designer and visual storyteller with 6+ years translating complex business strategies into compelling design systems. I specialize in executive presentations, corporate branding, and cross-functional communication, blending Adobe Creative Suite mastery with AI-integrated workflows to produce on-brand results faster—without compromising quality.

At JLL (Jones Lang LaSalle), I produce high-impact digital assets across the business ecosystem, from executive presentations and sales decks to internal reports and banners, while enforcing rigorous brand consistency across all touchpoints. I partner directly with marketing and sales teams to turn global business goals into clear, persuasive visual narratives, and I design presentation frameworks and templates in PowerPoint and InDesign to streamline creation across departments—supported by AI-assisted tools that accelerate concept development and generate on-brand visuals.

Experience

Work history, roles, and key accomplishments

Current

Senior Graphic Designer

Current

JLL · Jones Lang LaSalle

Dec 2024 - Present (1 year 7 months)

Produced digital assets for the JLL business ecosystem, including executive presentations, sales decks, banners, and internal reports, while enforcing brand consistency across touchpoints. Partnered with marketing and sales teams to translate business goals into persuasive visual narratives for global audiences.

Executive Presentation Brand Consistency Visual Storytelling adobe indesign Adobe Creative Suite

Graphic Designer

Independent

Jan 2021 - Dec 2024 (3 years 11 months)

Delivered branding, motion graphics, UI design, social media campaigns, and video content for local and international clients. Managed end-to-end projects while adapting to diverse brand guidelines and business needs.

Branding Motion Graphics UI Design Campaigns Video Content Data Visualization Change Communications Audiovisual production Stakeholder Management

Real Estate Illustrator

Urbania

Aug 2023 - May 2024 (9 months)

Created visual and promotional materials for real estate projects across digital, print, and motion platforms. Supported property launches by maintaining brand consistency aligned with sales strategies and initiatives.

After Effects Motion Design Premiere Pro Brand Consistency

Graphic Designer & Filmmaker

Leal Producciones

Apr 2021 - Aug 2023 (2 years 4 months)

Founded and led a creative studio focused on branding, visual identity, and audiovisual production for commercial and corporate clients. Directed end-to-end creative projects and developed scalable visual systems across digital, print, and motion platforms.

Branding Visual Identity Audiovisual production Creative Direction Client Relationship Management adobe indesign Figma Scalable Systems

Technical Support Specialist

Dell IMC - CEDES Don Bosco - NTT Data - Akamai

Jan 2018 - Jan 2021 (3 years)

Provided technical support across educational, corporate, and enterprise technology environments by assisting users and troubleshooting operational issues. Collaborated with multidisciplinary teams and supported high-output, customer-facing workflows under pressure.

Technical Support Troubleshooting Cross Functional Collaboration

Education

Degrees, certifications, and relevant coursework

Universidad Veritas

Graphic Design Technician, Graphic Design

Enrolled in a Graphic Design Technician program at Universidad Veritas, with expected graduation in mid-2028.

Domestika

Advanced coursework, Branding and Visual Identity

Completed advanced coursework in branding and visual identity, including logo design, typography, illustration, graphic communication, sensory branding, and cinematography.