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Elisa Djouaher

@elisadjouaher

E-commerce specialist at LAR, optimizing Arena Eyewear and Elite Eyewear stores through funnel analysis and digital campaigns.

Italy

Message

At LAR, I coordinate the launch and ongoing improvement of proprietary e-commerce websites and digital sales channels, including Arena Eyewear and Elite Eyewear. I use GA4 reports to track conversion rate, AOV, sales, and ROAS, then improve customer journeys and landing pages.

I also manage omnichannel campaigns across Google Ads, Meta, TikTok, and Amazon, working with commercial and marketing teams on promotions and product launches. Previously, at Gimborn Italia, I analyzed sales performance and supported product launches with promotional materials and influencer campaigns.

Experience

Work history, roles, and key accomplishments

Current

Digital Marketing & E-commerce Specialist

Current

LAR

Jun 2025 - Present (1 year 4 months)

Coordinates the launch and continuous improvement of proprietary e-commerce websites and digital sales channels. Monitors sales, conversion rate, AOV, and ROAS, and manages omnichannel ad campaigns.

eCommerce Management Funnel Optimization KPI Analysis GA4 Google Ads Meta Ads TikTokAds Amazon Ads Landing Page Optimization UI Design Cross Functional Collaboration

Digital Media Designer (Internship)

AND EMILI

Oct 2024 - Oct 2024 (0 months)

Designed and prototyped user interface screens using Adobe XD, focusing on usability and user experience.

UX UI Design Adobe XD Prototyping

Product Marketing & Brand Operations

Gimborn Italia

Oct 2023 - Apr 2024 (6 months)

Conducted sales analysis and reporting, category performance reviews, and closing data analysis. Created canvass pages, promotional materials, and coordinated influencer campaigns.

Data Analysis Sales Reporting Promotional Materials Influencer Management Content Coordination

Commercial & Operational Back Office

Palfinger Italia / Atlantic Man

Jan 2021 - Dec 2023 (2 years 11 months)

Managed commercial information flows, supported internal processes, performed data entry, and coordinated operational workflows.

Data Entry Operational Workflows Commercial Support

Social Media & Event Promotion Specialist

James Academy / The Hub

Jan 2018 - Dec 2020 (2 years 11 months)

Supported the organization and multi-channel promotion of events and courses. Managed direct communications and promoted initiatives during key calendar events.

Social Media Mailchimp WordPress Event Promotion Customer Engagement