At NPR, I developed strategies for @NPRpodcasts Instagram that attracted a 50% younger and diverse audience. Engagement rose 76.5% in the first month of the strategic launch, and the page grew from 6k followers to over 100k.
At Walmart, I crafted cross-category copy for the homepage, emails, and SMS, boosting click-through rates to lower-funnel pages. I also wrote the top three highest-grossing XCAT push notifications in 2025.
At GYK Antler, I conceived campaign ideas for York Athletics, Hasbro, NH Lottery, and others, and created monthly social calendars for NH Tourism and Sweet Baby Ray’s. I developed and pitched the core creative concept that secured a million-dollar brand activation for iRobot.
As a freelance copywriter at Tettra, I created and curated monthly social media calendars and developed a blog series featuring product satisfaction insights from interviews with CEOs. My copywriting experience also includes internships at Arnold Worldwide, Omelet, and Small Army.
