Sonu Singh
@sonusingh2
Senior marketing data analyst driving cloud-native analytics impact.
PolandWhat I'm looking for
I am a senior marketing data analyst with 5+ years of experience turning business requirements into technical analytics solutions that drive measurable growth.
I design and implement cloud-native analytics using AWS (S3, Lambda, SageMaker, QuickSight), build BI dashboards in Power BI, and automate pipelines with Python to deliver clear, actionable insights for stakeholders.
I have led projects that increased customer retention by 22% and grew cross-sell revenue by 18%, while improving campaign ROI by 15% through forecasting, attribution, and budget optimization.
I mentor junior analysts, standardize Git-based workflows, deliver training and freelance data solutions, and create educational content to help others learn Python, ML, Power BI, and cloud analytics.
Experience
Work history, roles, and key accomplishments
LDFounder & Data Science Creator
Let's Talk About Data
Dec 2024 - Present (1 year)
Designed end-to-end analytics solutions using AWS and deployed insights via Power BI and APIs while delivering freelance projects, training, and creating 50+ educational data science assets.
Senior Marketing Data Analyst
Aroma Sphere
Jun 2023 - Dec 2024 (1 year 6 months)
Led cloud-native analytics initiatives and developed predictive models (churn, response, cross-sell) integrated into CRM workflows, driving a 22% increase in customer retention and 18% growth in cross-sell revenue.
Marketing Data Analyst
Aroma Sphere
Jul 2022 - May 2023 (10 months)
Aligned marketing and sales analytics by integrating CRM and ERP data, automated ad-platform ingestion pipelines, and forecasted campaign ROI and LTV, contributing to a 15% lift in campaign ROI.
Junior Marketing Data Analyst
Aroma Sphere
Nov 2020 - Jun 2022 (1 year 7 months)
Built Power BI dashboards and automated reporting using SQL and Excel on AWS RDS, supporting segmentation efforts that improved lead conversion rates by 12%.
Education
Degrees, certifications, and relevant coursework
NIIT Delhi
Diploma in Big Data Analytics, Big Data Analytics
Completed a Diploma in Big Data Analytics focusing on data processing, analytics tools, and practical projects.
Divine Public School
Class 12 (Science), Science (Higher Secondary)
Completed Class 12 (Science) with coursework in science subjects preparing for tertiary technical education.
Tech stack
Software and tools used professionally
Availability
Location
PolandAuthorized to work in
Website
letstalkaboutdata.comJob categories
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