MRMathew Riva
@mathewriva
SEO and Digital Marketing Strategist with 8+ years of experience.
PhilippinesWhat I'm looking for
As an SEO and Digital Marketing Strategist with over 8 years of experience, I have a proven track record of driving growth and lead generation for B2B SaaS, outsourcing marketplaces, and content creation companies. My expertise lies in marketing automation, CRM management, and campaign optimization, which has consistently resulted in improved conversion rates and ROI across various channels.
In my current role as an SEO / CRO Manager at Sprout Solutions, I leverage my skills in SEO, CRO, and website analytics to implement strategies that optimize lead generation and enhance user experience. My previous experience as a Digital Marketing Strategist at Outsource Accelerator allowed me to generate high-profile leads and significantly increase organic website traffic through consumer behavior analysis. I am passionate about collaborating with diverse stakeholders to achieve impressive results.
Experience
Work history, roles, and key accomplishments
SEO / CRO Manager
Sprout Solutions
Aug 2023 - Feb 2025 (1 year 6 months)
Leveraging my expertise in SEO, CRO, and website analytics, I have effectively identified and implemented strategies to optimize lead generation, engagement, and conversion rates across various channels. This expertise, combined with my ability to collaborate with diverse stakeholders, has enabled me to drive significant growth and enhance user experience.
Digital Marketing Strategist
Outsource Accelerator
Aug 2021 - Feb 2023 (1 year 6 months)
Optimized digital marketing campaigns, generating high-profile leads through consumer behavior analysis, and driving impressive growth in organic website traffic. Proficient in website performance tracking tools (Google Analytics, HubSpot, SEMrush), performance analysis, and targeting key stakeholders for lead generation and engagement.
Project Manager / Digital Marketing Strategist
QS Digital
Feb 2019 - Jul 2021 (2 years 5 months)
Spearheaded a digital marketing campaign for Patrina Corporation that significantly increased their monthly leads. Partnering with over 100 companies, I employed effective project management and coordination skills to develop and implement customized marketing strategies that delivered impressive results, including substantial growth in website traffic, lead generation, and conversion rates.
Project Manager
Let’s Write It - Content Writing Agency
Mar 2017 - Nov 2018 (1 year 8 months)
Managed projects for a content writing agency.
Provider Specialist
United Health Group
Mar 2014 - Jan 2017 (2 years 10 months)
Worked as a Provider Specialist.
Education
Degrees, certifications, and relevant coursework
LULyceum of the Philippines University
Bachelor of Science, Information and Technology
Completed a Bachelor of Science degree. Focused on Information and Technology.
Tech stack
Software and tools used professionally
Availability
Location
PhilippinesAuthorized to work in
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