Ana-Maria Jugureanu
@lemonadmedia
Senior Digital Business Development expert driving growth in iGaming.
What I'm looking for
Hello! With over 20 years of experience in affiliate and digital management, I have honed my skills in business development, media buying, and acquisitions within the online casino industry. As the Head of Growth and Business Development, I play a pivotal role in shaping company success by driving revenue and fostering innovation.
My journey has been marked by significant achievements, including winning the 'Rising Star of 2022' at the Affiliate Papa iGaming Awards. I have successfully built a network of over 45,000 business partners across various verticals, including adult dating, iGaming, and crypto. My expertise lies in managing start-ups, creating teams, and developing affiliate programs from the ground up, ensuring that I can adapt quickly to the ever-evolving landscape of online gambling.
I thrive in dynamic environments where I can leverage my negotiation skills and strategic mindset to identify new business opportunities and expand market presence. My passion for driving growth and my commitment to excellence make me a valuable asset to any organization.
Experience
Work history, roles, and key accomplishments
Senior Digital Business Development
Lemon Ad Media
Jan 2023 - Present (2 years 6 months)
As the owner of Lemon Ad Media, I specialize in business development, digital media buying, and affiliate management solutions across various verticals including casino, betting, and eSports. I collaborate with multiple advertisers and affiliates, managing traffic buying and optimizing campaigns to drive revenue.
Head of Growth and Business Development
BigWin Casino
Dec 2023 - Dec 2023 (0 months)
In my role at BigWin Casino, I focused on driving revenue and expanding market presence in the online gambling sector. I developed affiliate program strategies and successfully onboarded new affiliates while attending industry conferences.
Head of Affiliates and Business Development
SlotVibe
May 2023 - Jun 2023 (1 month)
At SlotVibe, I was responsible for identifying new business opportunities and managing affiliate relationships. I developed strategies to increase revenue streams and optimized affiliate marketing campaigns.
Senior Business Development & Strategy Planner
Kikabet
Feb 2023 - Apr 2023 (2 months)
In this role, I scouted for software providers and built an affiliate program from scratch. I ensured compliance with regulations and developed branding strategies for social media and SEO.
Senior Business Development & Affiliate Manager
Gamdom
Sep 2021 - May 2022 (8 months)
At Gamdom, I promoted the company's innovative crypto online casino platform. I managed multiple GEOs and negotiated deals to increase brand visibility and affiliate performance.
Education
Degrees, certifications, and relevant coursework
Romanian-American University
Bachelor's, Management and Marketing
Spiru Haret University
Bachelor's, Journalism and Philosophy
Cambridge University
Course, Behavioral Economics
Completed a course in Behavioral Economics in Action, governed by MIT and Harvard.
Case Western Reserve University
Course, Leadership
Completed a course on Inspiring Leadership through Emotional Intelligence.
Availability
Location
Authorized to work in
Portfolio
affpapa.com/interview-with-ana-maria-jugureanu-senior-affiliate-guru-and-pioneer-at-slotvibeJob categories
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