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Ana-Maria Jugureanu

@lemonadmedia

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Senior Digital Business Development expert driving growth in iGaming.

Romania

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What I'm looking for

I seek a dynamic role where I can leverage my expertise in digital business development and affiliate marketing to drive growth and innovation.

Hello! With over 20 years of experience in affiliate and digital management, I have honed my skills in business development, media buying, and acquisitions within the online casino industry. As the Head of Growth and Business Development, I play a pivotal role in shaping company success by driving revenue and fostering innovation.

My journey has been marked by significant achievements, including winning the 'Rising Star of 2022' at the Affiliate Papa iGaming Awards. I have successfully built a network of over 45,000 business partners across various verticals, including adult dating, iGaming, and crypto. My expertise lies in managing start-ups, creating teams, and developing affiliate programs from the ground up, ensuring that I can adapt quickly to the ever-evolving landscape of online gambling.

I thrive in dynamic environments where I can leverage my negotiation skills and strategic mindset to identify new business opportunities and expand market presence. My passion for driving growth and my commitment to excellence make me a valuable asset to any organization.

Experience

Work history, roles, and key accomplishments

Current

Senior Digital Business Development

Current

Lemon Ad Media

Jan 2023 - Present (2 years 6 months)

As the owner of Lemon Ad Media, I specialize in business development, digital media buying, and affiliate management solutions across various verticals including casino, betting, and eSports. I collaborate with multiple advertisers and affiliates, managing traffic buying and optimizing campaigns to drive revenue.

Business Development Media Buying Negotiation Campaign Optimization Team Leadership Market Analysis SEO Networking

Head of Growth and Business Development

BigWin Casino

Dec 2023 - Dec 2023 (0 months)

In my role at BigWin Casino, I focused on driving revenue and expanding market presence in the online gambling sector. I developed affiliate program strategies and successfully onboarded new affiliates while attending industry conferences.

Revenue Strategic Planning Relationship Management Team Collaboration Compliance Negotiation Gambling

Head of Affiliates and Business Development

SlotVibe

May 2023 - Jun 2023 (1 month)

At SlotVibe, I was responsible for identifying new business opportunities and managing affiliate relationships. I developed strategies to increase revenue streams and optimized affiliate marketing campaigns.

Business Development Affiliate Marketing Contract Negotiation Client Relationship Management Market Research Campaign Analysis Performance Monitoring Strategic Partnerships Online Marketing

Senior Business Development & Strategy Planner

Kikabet

Feb 2023 - Apr 2023 (2 months)

In this role, I scouted for software providers and built an affiliate program from scratch. I ensured compliance with regulations and developed branding strategies for social media and SEO.

Software Scouting Regulatory Compliance Brand Strategy Market Analysis Payment Solutions Social Media Marketing SEO Project Management Strategic Planning

Senior Business Development & Affiliate Manager

Gamdom

Sep 2021 - May 2022 (8 months)

At Gamdom, I promoted the company's innovative crypto online casino platform. I managed multiple GEOs and negotiated deals to increase brand visibility and affiliate performance.

Affiliate Marketing Negotiation Campaign Management Performance Analysis Online Casino eSports