Looking for a job

Leidi Turatti

@leidituratti

Message

I build full-funnel demand generation engines that turn global campaigns into measurable pipeline growth.

Italy

Message

What I'm looking for

I'm looking to lead full-funnel growth and demand generation where paid media, marketing automation, content, events, and AI search visibility can be tied directly to pipeline and revenue.

At OpenWay, I owned global paid media, built HubSpot Marketing Hub from the ground up, and connected content, events, media partnerships, and AI search visibility to pipeline outcomes. My work helped marketing source 85% of pipeline leads, deliver LinkedIn CPL 60–75% below benchmark, and position OpenWay as the most-cited payments domain in AI engines.

I also founded and scaled WeFeed Agency across Brazil and Europe, leading social, paid, influencer, event, and community programs for brands including Clube Melissa, Chilli Beans, and Chopp Brahma. I bring 13 years of experience building international marketing operations, managing six-figure budgets, and turning audience growth into measurable business impact.

Experience

Work history, roles, and key accomplishments

Digital Marketing Manager

OpenWay

Apr 2022 - Jun 2026 (4 years 2 months)

Owned six-figure paid media strategy and budget allocation across LinkedIn Ads and Google Ads globally, optimizing investment based on pipeline contribution and lead quality. Built and owned HubSpot Marketing Hub from the ground up, covering database architecture, segmentation, workflow automation, email marketing, and reporting.