Lehlohonolo Shokane

With over 3 years of professional writing experience, I have honed my skills as a freelance copywriter and email marketing specialist. My journey began on Upwork, where I created compelling email campaigns and newsletters tailored to various industries. I focus on optimizing subject lines, preheaders, and calls to action to significantly boost engagement rates. My ability to develop automated email flows that align with client branding and marketing strategies has been a key factor in my success.

In addition to my freelance work, I served as a newsletter copywriter for the Tsholofelo Ya Sechaba Community Center from 2021 to 2023. In this role, I wrote and designed engaging newsletters that kept the community informed and fostered strong relationships with stakeholders. I adapted my tone and messaging to align with the organization's brand, ensuring that our communications resonated with our audience. I am passionate about using my writing skills to contribute to the success of e-commerce clients through high-impact email marketing campaigns.