Looking for a job

Leanna Brown

@leannabrown

Message

I build integrated marketing campaigns that grow engagement, sales, brand recognition, and customer experience.

Canada

Message

What I'm looking for

I'm looking for a Toronto marketing role where I can lead integrated, brand-led campaigns, partner across teams and agencies, and create customer experiences that drive measurable business impact.

I've led marketing across Oxford Properties' Hillcrest Mall, Upper Canada Mall, and Yorkdale Shopping Centre, delivering campaigns that increased ROI by 4%, brand recognition by 10%, online engagement by 15%, and retail sales by 2.5% year over year.

Most recently at Leeson Park School of Music in Dublin, I coordinated email, social, and web campaigns that contributed to a 5% year-over-year enrolment increase. I bring hands-on experience managing budgets, agencies, teams, community partnerships, events, content, and customer communications from brief through launch and performance reporting.

Experience

Work history, roles, and key accomplishments

Marketing and Communications Lead

Leeson Park School of Music

Feb 2024 - Dec 2025 (1 year 10 months)

Developed and coordinated digital campaigns across email, social media, and web, contributing to a 5% YoY increase in enrolment. Managed day-to-day operations and streamlined scheduling and internal processes using Google Sheets/Excel.

Digital Marketing Email Marketing Social Media Web Google Sheets Excel Brand Voice

Marketing Manager

Oxford Properties

Feb 2021 - Dec 2023 (2 years 10 months)

Led annual marketing strategy and budgets, managing a team of 2–4 and Guest Experience operations. Executed integrated digital, local, PR, and experiential campaigns, increasing ROI 4%, engagement 15%, traffic 5%, sales 2.5%, and media visibility 10%. Partnered with retailers, agencies, and cross-functional teams on openings and activations.

Marketing Coordinator / Specialist

Oxford Properties

Aug 2018 - Feb 2021 (2 years 6 months)

Supported integrated marketing plans for Hillcrest Mall and Upper Canada Mall, including budgeting and approvals. Led digital initiatives, seasonal events, PR, and campaign execution to strengthen engagement and traffic. Analyzed KPIs, market trends, and competitor activity. Coordinated creative, operations, and vendors while ensuring brand consistency and reporting results to senior leadership.

Manager, Corporate Gift Card

Oxford Properties

Nov 2014 - Aug 2018 (3 years 9 months)

Managed Yorkdale Shopping Centre’s Corporate Gift Card Program, facilitating $50K+ orders and driving 13% sales growth over two years. Streamlined packaging and delivery processes, built strong corporate client relationships, and trained junior staff. Implemented reporting tools to track sales trends and identify revenue opportunities while supporting Guest Experience workflow improvements.

Content Specialist

ICUC

Jan 2015 - Jan 2017 (2 years)

Supported social and content programs for major entertainment brands, including ABC Television. Managed daily community engagement and moderation across social platforms, ensuring brand alignment and timely issue escalation. Resolved customer issues with internal teams and client partners while producing social performance reports and analytics to inform client reporting.