At Befoundations, I develop brand strategies, positioning frameworks, and onboarding decks for new clients, while refining brand positioning for existing accounts.
I also create content strategies and monthly calendars aligned with brand guidelines and marketing objectives. I coordinate with production houses, photographers, freelancers, influencers, and other partners to support campaign execution.
At juSTa Hotels and Resorts, I built and strengthened the social media presence for ShaadibyjuSTa and led influencer collaborations from research through campaign execution. I also launched Ethnic Essence, a kurti brand, and led its branding, marketing, and sales strategies.
