Open to opportunities

Lauren Williams

@laurenwilliams3

Senior social media strategist and brand builder who designs data-driven multi-channel marketing that drives engagement and growth.

United States

Message

What I'm looking for

I’m looking to lead data-driven social media and brand-building strategy end-to-end—owning content, SEO, email, web, and ads—while working with teams that value entrepreneurial initiative and measurable, growth-focused results.

I’m a Senior Social Media Strategist with over five years of experience designing and executing multi-channel marketing strategies for agency clients and my own nationally-recognized brand. I build “community-rooted storytelling” and multicultural audience engagement into every campaign, bringing an entrepreneurial mindset that’s strategic, self-directed, and result-focused.

I founded and scaled a dietary-inclusive hospitality company from concept to enterprise clientele, directing full marketing strategy including content, SEO, email, web, and social across multiple channels. Highlights include a 41% revenue increase in three months after a new social media strategy, growing Instagram from 17.2K to 24.7K (43.6%), and building Meta lead generation that increased monthly leads from 10 to 30—plus brand rebranding and market-expansion work for U.S. and TikTok audiences.

Experience

Work history, roles, and key accomplishments

Current

Founder & Marketing Director

Current

Incloodie Food Tours

Sep 2023 - Present (2 years 9 months)

Founded and scaled a dietary-inclusive hospitality tour company from concept to enterprise clientele. Owned full multi-channel marketing strategy across web, social, email, and content, including SEO, website messaging, and LinkedIn-based B2B lead generation.

Brand Strategy Social Media Marketing SEO Email Marketing Website Copywriting Lead Generation B2B Marketing

Social Media Marketing Specialist

Social By Ren

May 2020 - May 2026 (6 years)

Designed client social media strategies and created campaign content across Facebook, LinkedIn, and Instagram. Drove audience and performance improvements using analytics, including expanding Secret Make-Up’s US reach to 30,000 monthly users (+40%) and building a TikTok audience with 50% Americans in the first US year.

Instagram TikTok Facebook LinkedIn Content Creation Social Analytics Campaign Optimization

Senior Social Media Strategist

Art of Strategy Consulting

Nov 2023 - Jan 2025 (1 year 2 months)

Coordinated social and digital marketing campaigns for agency clients, managing projects to meet deadlines and objectives. Conducted audience research to optimize content language and tone, and collaborated with the marketing team to deliver unified media strategies.

Social Media Marketing Digital Marketing Audience Research Content Strategy Campaign Coordination Project Management Performance Tracking Copywriting

Digital Marketing Executive

SunDown Junk Hauling and Removal

Aug 2020 - Jul 2022 (1 year 11 months)

Managed day-to-day operations for a junk hauling and removal business and supported marketing execution. Maintained the company website and Google Business Profile, and built Instagram, Facebook, and NextDoor campaigns to boost visibility and customer inquiries.

Operations Management Website Management Google Business Profile Marketing Campaigns Lead Generation Customer Outreach Content Creation