Open to opportunities

Lauren Shepard

@laurenshepard

Message

Strategic field and experiential marketing leader driving pipeline growth through events.

United States

Message

What I'm looking for

I seek a leadership role driving field and experiential programs that deliver measurable pipeline and revenue impact, with cross-functional collaboration and data-driven decision making.

I am a strategic Field & Experiential Marketing Manager with 10+ years leading national and global activations that drive pipeline growth, boost engagement, and strengthen customer relationships. I excel at vendor negotiation, budget optimization, CRM analytics (HubSpot & Salesforce), and cross-functional alignment between marketing, sales, and leadership.

My career includes directing nationwide product launches, managing hundreds of regional events, and delivering measurable ROI—such as a 42% lift in loyalty program enrollment and consistent pipeline attribution tied to activations. I bring data-driven decision making, proven vendor cost reductions, and experience with virtual and in-person event platforms to every engagement.

Experience

Work history, roles, and key accomplishments

Current

Field & Events Marketing Manager

Current

Walmart+ InHome

Jan 2024 - Present (1 year 9 months)

Managed full event lifecycle for Walmart+ InHome including planning, vendor negotiations, production, and post-event ROI reporting; implemented CRM tracking to attribute pipeline growth and optimized event budgets via data-driven vendor selection.

Event Strategy Budget Management CRM Salesforce KPI Tracking ROI Reporting Cross Functional Collaboration Event Production

Director of Marketing

Dollar Car Rental

Jan 2020 - Jan 2024 (4 years)

Led nationwide airport activation programs and multi-state marketing budgets, partnering cross-functionally to align initiatives with revenue goals and delivering a 42% increase in loyalty program enrollment through experiential campaigns.

Field Marketing Campaign Strategy Loyalty Programs Data Driven Decision Making Vendor Management

Events Marketing Manager

HelloFresh

Jan 2017 - Jan 2020 (3 years)

Executed 300+ regional events generating customer pipeline and membership growth; managed logistics, staffing, and promotional budgets while using CRM analytics to refine targeting and conversion strategies.

Event Execution Logistics Staffing Budget Management Lead Nurturing Regional Marketing

VIP Hospitality & Events

Freelance / Contract

Jan 2010 - Jan 2019 (9 years)

Produced VIP hospitality experiences for global brands across motorsports, entertainment, and expos (F1, Super Bowl, CES, Sundance), managing budgets, vendor contracts, itineraries, and post-event ROI reporting.

VIP Event Production Budget Management ROI Reporting Stakeholder Management

Senior Experiential Marketing Manager

New Balance

Jan 2014 - Jan 2017 (3 years)

Directed nationwide product launch activations for the Tennis Division, overseeing logistics, vendor negotiations, booth design, and VIP hospitality while aligning event execution with brand KPIs.

Product Launches Experiential Marketing VIP Booth Design Logistics Partner Relations

Mobile Tour Manager

Eastbay

Jan 2010 - Jan 2014 (4 years)

Managed nationwide brand tour and pop-up retail activations with schools and sports programs, overseeing staffing, logistics, and on-site operations to generate direct-to-consumer revenue.

Staffing Logistics Site Operations Merchandising Revenue Generation

Director of Marketing

Isis Mobile Wallet

Jan 2008 - Jan 2010 (2 years)

Directed national rollout of an early mobile wallet joint venture, training 150–200 sales reps weekly to drive adoption and pioneering early digital payment education initiatives.

Rollout Sales Training Mobile Payments Partnership Marketing Go To Market Strategy Campaign Management