Laurence Balazo

I am a Frontend Engineer with five years of experience building and maintaining high‑traffic, multi‑market e‑commerce platforms for European clients. I specialize in React, Next.js, and TypeScript, and I focus on performance optimization and accessibility.

I rebuilt multiple e‑commerce sites as greenfield Next.js applications with headless CMS, raising Lighthouse scores to 90+ and improving page load performance by roughly 30–50%. I also refactored legacy experiences to boost search page load times by ~30–40%.

I drove accessibility improvements across entire sites, raising accessibility scores from 45 to 90 by auditing pages and remediating WCAG violations, and delivered integrations such as Adyen Payment Express and a Click and Collect flow to improve checkout and revenue outcomes.

I build reusable, CMS‑driven components that reduced duplicated frontend work by up to 40% and enabled content teams to publish pages 50%+ faster; I also lead frontend planning and cross‑functional coordination to ensure realistic timelines and higher‑quality releases.