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Laura Reguilon Fontanet

@laurareguilonfontane

Digital Marketing Manager at Nexus (IN Groupe), creating SEO and lead-generation campaigns for identity management products.

Sweden

Message

At Nexus (IN Groupe), I managed digital campaigns and lead generation across SEO, paid ads, social media, and email for different business targets. I also created B2B content, including case studies, webinars, e-books, and press releases.

At ARKET (H&M Group), I identified and implemented technical SEO improvements and drove on-site content initiatives for a global e-commerce brand. My work included researching keywords and trends, monitoring SEO performance, and collaborating with developers, content creators, and regional teams.

At Betsson Group, I planned SEO strategies for two brands across Spanish, Italian, and Peruvian markets. I also led the launch of a new WordPress blog for the Betsson brand, building its content strategy from the ground up.

Experience

Work history, roles, and key accomplishments

Technical Project & Performance Manager

FDJ United

Nov 2025 - Apr 2026 (5 months)

Ensured all projects had clear business cases with defined KPIs and methodologies for measuring and tracking ROI. Translated complex performance data into clear, actionable reports and owned the communication plan for technology strategy delivery.

Project Management Performance Analysis KPI Tracking Reporting Communication Skills Documentation

Digital Marketing Manager

Nexus (IN Groupe)

Aug 2024 - Aug 2025 (1 year)

Managed digital campaigns and lead generation across SEO, paid ads, social media, and email. Created content including blog articles, press releases, case studies, webinars, and e-books, and oversaw budget allocation across acquisition channels.

SEO Paid Ads Social Media Email Marketing Lead Generation Content Creation Budget Management Analytics

SEO and Content Specialist

ARKET (H&M Group)

Jan 2019 - Jul 2024 (5 years 6 months)

Identified and implemented opportunities to improve technical SEO performance and drove on-site content initiatives to boost brand visibility and user engagement. Conducted in-depth research to support SEO recommendations and keyword strategies.

SEO Technical SEO Content Strategy Keyword Research Analytics Cross Functional Collaboration

SEO and Content Specialist

Betsson Group

Jun 2017 - Dec 2018 (1 year 6 months)

Planned SEO strategies for two brands across Spanish, Italian, and Peruvian markets. Managed on-site and off-site SEO efforts, developed optimized content, and promoted high-quality linkable content to strengthen domain authority.

SEO Content Optimization Off Site SEO Link Building Cross Functional Collaboration

Content Marketing Manager

Educaweb

Nov 2015 - Mar 2017 (1 year 4 months)

Led a team of three content professionals in a search-based educational platform. Supervised client-provided content, managed content updates and proofreading processes, and supported lead generation initiatives.

Content Management Team Leadership Proofreading CMS Lead Generation Social Media

Account Assistant (Internship)

Saatchi & Saatchi Health

Sep 2014 - Feb 2015 (5 months)

Wrote communication briefs to guide creative and strategic direction for campaigns. Reviewed and revised advertising deliverables, conducted benchmarks and market research, and assisted in preparing client presentations.

Communication Briefs Advertising Market Research Client Presentations