At JoelssonMedia Group, I lead SEO for a global iGaming affiliate site across multiple international markets. I’m working with the content team to recover organic traffic after a significant ranking drop and stabilise performance during a complex DMCA takedown period.
At igaming.com, I owned Swedish-market SEO across a main domain and 8–10 supporting domains. I worked with content teams and agencies on briefs and editorial guidelines, and used Semrush and GA4 to identify commercially valuable opportunities.
As a consultant for Witre.se, I developed the SEO strategy, covering content consolidation, site restructuring, on-page optimisation and intent mapping. I also prepared a content plan and handover strategy for the in-house team; organic visibility began climbing within weeks, and ranking keywords more than doubled over the following year.
I’ve worked across in-house, agency and freelance settings, including e-commerce SEO at ViskanSystems and MediaMarktSE, and hands-on publishing in Contentful for Indeed. Through my freelance work and editorial projects, I also focus on GEO/AEO, AI-search visibility and building AI agents for research, auditing and reporting.
