Laura Porcincula
@lauraporcincula
I build customer marketing programs that drive product adoption, retention, and advocacy.
What I'm looking for
At Sprout Social, I own and scale customer marketing programs that deepen product adoption, increase engagement, and drive retention. I partner with Product, Customer Success, and Sales to champion the customer voice through advocacy programs and high-impact virtual events.
I build community ecosystems, scalable education frameworks, onboarding experiences, and product enablement that turn complex features into compelling narratives and actionable learning. My work spans lifecycle marketing, product positioning, launch strategy, customer advocacy, workshops, and virtual and hybrid events.
Previously, I consulted SaaS customers at Booking.com and Sprout Social on implementation, training, analytics, and product adoption, and I led customer-facing operations teams in hospitality. I’m focused on creating customer-first growth programs that build lasting brand loyalty and measurable lifetime value.
Experience
Work history, roles, and key accomplishments
Owned and scaled customer marketing programs designed to deepen product adoption, increase engagement, and drive retention. Supported multi-channel advocacy programs, hosted high-impact virtual customer events, and collaborated closely with Product, Success, and Sales to champion the customer voice and deliver measurable growth.
Worked as Customer Marketing Strategist, Community at Sprout Social, Inc..
Worked as Director at Juanita Basketball Club.
As a Senior Onboarding Customer Success Manager, I consulted social media marketers in implementing and training new Sprout Social cloud-based subscriptions and products. The implementation consists of a series of one-hour calls establishing connectivity, strategic guidance, creating and consulting custom and complex social media search queries, data, and analytics, as well as additional training
Worked as Assistant Director at Juanita Basketball Club.
Worked as Digital Marketing Manager at Juanita Basketball Club.
Worked as Customer Success Manager, Onboarding at Sprout Social, Inc..
Manage global accounts consisting of both new and existing clients. Assisted with acquisitions, onboarding, training and technical support. Analyzed website performance and provided partners with opportunities for feedback. Coordinated with Technical Specialists to catalog performance-based feature requests to drive direction of product development with Engineering Team after the launch of brand n
Consulted hoteliers in evaluation and implementation of cloud based, hospitality focused, SaaS solutions. Worked alongside marketing and local teams to bring in revenue for the business. Conducted web presentations and demonstrations to educate clients.
• Lead team of Sales Specialists by creating a buying environment for our future guests.
• Coach Reservations Team on a daily basis to ensure call quality, as well as effective selling techniques and strong customer focus.
• Prepare and share results of monthly call statistics and suggest areas of improvements to enhance call center quality
• Assist Group Reservation Coordinator with block manage
• Managed daily operations of front office, bell staff, concierge and PBX operators
•Created and maintained schedule for 30+ associates based upon business demands and occupancy forecast
• Liaison between front office and meeting planners to ensure group requests are met
• Coordinated monthly staff meetings to discuss new procedures and promotions
• Hired and trained new employees to execute comp
• Managed daily operations of front office, bell staff, concierge and PBX operators
•Created and maintained schedule for 30+ associates based upon business demands and occupancy forecast
• Liaison between front office and meeting planners to ensure group requests are met
• Coordinated monthly staff meetings to discuss new procedures and promotions
• Hired and trained new employees to execute comp
Worked as Housekeeping Supervisor at Hyatt Regency Bellevue.
Worked as Front Desk Supervisor at Hyatt Regency Bellevue.
Education
Degrees, certifications, and relevant coursework
Bellevue College Continuing Education
Computer Science
2018 - 2018
Bellevue College
Continuing Education, Computer Science
2018 - 2018
Completed continuing education coursework in computer science at Bellevue College in 2018.
Western Washington University
2000 - 2004
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
Skills
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