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Laura PorcinculaLP
Open to opportunities

Laura Porcincula

@lauraporcincula

I build customer marketing programs that drive product adoption, retention, and advocacy.

United States
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What I'm looking for

I’m looking to connect with leaders and innovators in customer marketing, community, and enablement to build customer-first growth programs that strengthen adoption, retention, advocacy, and brand loyalty.

At Sprout Social, I own and scale customer marketing programs that deepen product adoption, increase engagement, and drive retention. I partner with Product, Customer Success, and Sales to champion the customer voice through advocacy programs and high-impact virtual events.

I build community ecosystems, scalable education frameworks, onboarding experiences, and product enablement that turn complex features into compelling narratives and actionable learning. My work spans lifecycle marketing, product positioning, launch strategy, customer advocacy, workshops, and virtual and hybrid events.

Previously, I consulted SaaS customers at Booking.com and Sprout Social on implementation, training, analytics, and product adoption, and I led customer-facing operations teams in hospitality. I’m focused on creating customer-first growth programs that build lasting brand loyalty and measurable lifetime value.

Experience

Work history, roles, and key accomplishments

Sprout Social, Inc. logoSI

Senior Customer Marketing Strategist

Apr 2025 - Jul 2026 (1 year 3 months)

Owned and scaled customer marketing programs designed to deepen product adoption, increase engagement, and drive retention. Supported multi-channel advocacy programs, hosted high-impact virtual customer events, and collaborated closely with Product, Success, and Sales to champion the customer voice and deliver measurable growth.

JC

Director

Juanita Basketball Club

Dec 2021 - Mar 2024 (2 years 3 months)

Worked as Director at Juanita Basketball Club.

Sprout Social, Inc. logoSI

Senior Customer Success Manager, Onboarding

Aug 2020 - Apr 2022 (1 year 8 months)

As a Senior Onboarding Customer Success Manager, I consulted social media marketers in implementing and training new Sprout Social cloud-based subscriptions and products. The implementation consists of a series of one-hour calls establishing connectivity, strategic guidance, creating and consulting custom and complex social media search queries, data, and analytics, as well as additional training

JC

Assistant Director

Juanita Basketball Club

Aug 2021 - Dec 2021 (4 months)

Worked as Assistant Director at Juanita Basketball Club.

JC

Digital Marketing Manager

Juanita Basketball Club

Sep 2018 - Aug 2021 (2 years 11 months)

Worked as Digital Marketing Manager at Juanita Basketball Club.

Sprout Social, Inc. logoSI

Customer Success Manager, Onboarding

Jan 2019 - Aug 2020 (1 year 7 months)

Worked as Customer Success Manager, Onboarding at Sprout Social, Inc..

BO

Performance Executive

Booking.com

Apr 2017 - Nov 2018 (1 year 7 months)

Manage global accounts consisting of both new and existing clients. Assisted with acquisitions, onboarding, training and technical support. Analyzed website performance and provided partners with opportunities for feedback. Coordinated with Technical Specialists to catalog performance-based feature requests to drive direction of product development with Engineering Team after the launch of brand n

BO

Digital Solutions Manager

Booking.com

Mar 2016 - Apr 2017 (1 year 1 month)

Consulted hoteliers in evaluation and implementation of cloud based, hospitality focused, SaaS solutions. Worked alongside marketing and local teams to bring in revenue for the business. Conducted web presentations and demonstrations to educate clients.

SR

Reservations Manager

Suncadia Resort

Mar 2014 - Mar 2016 (2 years)

• Lead team of Sales Specialists by creating a buying environment for our future guests.
• Coach Reservations Team on a daily basis to ensure call quality, as well as effective selling techniques and strong customer focus.
• Prepare and share results of monthly call statistics and suggest areas of improvements to enhance call center quality
• Assist Group Reservation Coordinator with block manage

GS

Assistant Front Office Manager

Grand Hyatt Seattle

Jul 2010 - Mar 2014 (3 years 8 months)

• Managed daily operations of front office, bell staff, concierge and PBX operators
•Created and maintained schedule for 30+ associates based upon business demands and occupancy forecast
• Liaison between front office and meeting planners to ensure group requests are met
• Coordinated monthly staff meetings to discuss new procedures and promotions
• Hired and trained new employees to execute comp

Hyatt Regency Bellevue logoHB

Assistant Front Office Manager

Oct 2008 - Jul 2010 (1 year 9 months)

• Managed daily operations of front office, bell staff, concierge and PBX operators
•Created and maintained schedule for 30+ associates based upon business demands and occupancy forecast
• Liaison between front office and meeting planners to ensure group requests are met
• Coordinated monthly staff meetings to discuss new procedures and promotions
• Hired and trained new employees to execute comp

Education

Degrees, certifications, and relevant coursework

BE

Bellevue College Continuing Education

Computer Science

2018 - 2018

Bellevue College logoBC

Bellevue College

Continuing Education, Computer Science

2018 - 2018

Completed continuing education coursework in computer science at Bellevue College in 2018.

WU

Western Washington University

2000 - 2004

Tech stack

Software and tools used professionally

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