Felipe Seffrin
@felipeseffrin
Strategic communications consultant at Casa B, driving executive positioning and LinkedIn growth for C-level leaders.
BrazilWhat I'm looking for
At Casa B, I lead strategic brand advocacy and executive positioning for C-level leaders across B2B, B2C, and ESG. My LinkedIn thought leadership work has delivered 208% follower growth and an average monthly reach of 1.7 million impressions across managed accounts.
At Akatu Institute, I led communications for a sustainability-focused nonprofit, increasing media visibility by 200% and generating more than 180 national press features. Earlier, at MECA, I directed editorial strategy and communications plans for festivals with more than 50,000 attendees; my journalism work includes reporting for Correio Braziliense and O Estado De S Paulo Newspaper.
Experience
Work history, roles, and key accomplishments
• Lead strategic brand advocacy and executive positioning initiatives for C-level leaders across B2B, B2C, and ESG sectors.
• Develop and implement integrated communication and narrative strategies, with a strong focus on LinkedIn thought leadership and authority positioning.
• Translate business, sustainability and innovation topics into structured, high-impact storytelling frameworks.
• Manage e
• Led strategic communications for one of Brazil’s leading ESG-focused non-profit organizations.
• Designed and executed integrated communication strategies aligned with sustainability, research and advocacy priorities.
• Managed digital channels, editorial calendars and SEO strategy (WordPress), establishing and monitoring KPIs.
• Secured a 200% increase in media visibility, generating over 180 n
• Led cross-platform communications and editorial direction across digital, print and live events.
• Managed a multidisciplinary team of six professionals, establishing workflows, priorities and quality standards.
• Directed the editorial strategy of MECA Journal (print and digital), ensuring narrative coherence and brand consistency.
• Designed and executed integrated communication plans for 10+
Reporter, Editor & Editor-in-Chief
Jun 2016 - Dec 2018 (2 years 6 months)
• Produced and edited long-form interviews and features covering business, technology, culture and tourism.
• Contributed to over 60 publications across major national media outlets.
• Led editorial production of five bi-monthly print editions, defining editorial direction and coordinating freelance contributors.
• Conducted in-depth interviews with senior executives, translating corporate strateg
• Produced and edited 10 print and digital tourism and business guides.
• Conducted field reporting across 30+ cities, gathering primary data and stakeholder interviews.
• Defined editorial structure and information hierarchy for regional development publications.
• Reported on politics, culture, sports and economic affairs.
• Covered major national and international events, including the 2014 FIFA World Cup.
• Conducted research-driven reporting with multi-source validation and contextual analysis.
• Translated complex political and economic developments into accessible narratives for broad audiences.
• Participated in a special program for young journalists, enhancing journalism, communication skills and media knowledge.
• Engaged in hands-on training at O Estado De S Paulo Newspaper, contributing to various editorial projects.
Education
Degrees, certifications, and relevant coursework
HubSpot
SEO
Jan 2026
Deel
Global Talent | Certified by Deel & Nomad
Jul 2026
EBAC - Escola Britânica de Artes Criativas e Tecnologia
Introduction to Digital Marketing
2025
Armando Alvares Penteado Foundation - FAAP
Postgraduate Lato Sensu, ESG, Leadership and Innovation
2024 - 2025
Preditiva Analytics
Introduction to the World of Data
Jul 2025
ACT Promoção da Saúde
Political Economy and Sustainable Development
2024
LAJE
The (R)Evolution of Branding
2024
UMAPAZ
The 2030 Agenda, the SDGs, and Conscious Consumption in Practice
2024
Youth Climate Leaders (YCL)
Climate Change: Overview, Challenges and Opportunities
2023
Harvard Business School
Executive Education: Harvard ManageMentor Program
2021 - 2022
Leadership, Strategy, and Organizational Effectiveness
IAG - Escola de Negócios da PUC-Rio
Integrated ESG Management
2021
University of Pennsylvania
English for Journalism
2017
Rock Content
Web Content Production
Jan 2017
Senac RJ
Postgraduate Lato Sensu, Visual Arts: Culture and Creation
2010 - 2012
Estado de S. Paulo & University of Navarra
Intensive Course in Applied Journalism
Sep 2008
Federal University of Santa Catarina - UFSC
Bachelor's Degree, Journalism
2004 - 2007
Tech stack
Software and tools used professionally
Availability
Location
BrazilAuthorized to work in
Salary expectations
Social media
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